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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Celebrity endorsement"
~subject:"Customer integration"
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Celebrity endorsement
Customer integration
Social Web
72
Social web
72
Internet marketing
54
Online-Marketing
54
Consumer behaviour
49
Konsumentenverhalten
49
Brand management
28
Markenführung
28
social media
25
Advertising effects
24
Werbewirkung
24
Advertising
20
Werbung
20
Beziehungsmarketing
17
Relationship marketing
17
Brand image
15
Markenimage
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Viral marketing
15
Virales Marketing
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purchase intention
8
Brand
7
Facebook
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Markenartikel
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Instagram
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Celebrity-Werbung
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Corporate Social Responsibility
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Corporate social responsibility
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Kundenintegration
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Marketing management
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Marketingmanagement
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Public relations
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social media marketing
5
Öffentlichkeitsarbeit
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Communication
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Credibility
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Fashion
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Loureiro, Sandra Maria Correia
2
Abbasi, Amir Zaib
1
Boeck, Harold
1
Cho, Su Yeon
1
Ding Hooi Ting
1
Elsharnouby, Tamer H.
1
Hussain, Ali
1
Lopes, João
1
Mass Hareeza Ali
1
Nawal Hanim Abdullah
1
Raja Nerina Raja Yusof
1
Rehman, Umair
1
Robinot, Elisabeth
1
Sarmento, Eduardo Moraes
1
Sharief, Omar
1
Sinha, Mudita
1
Srivastava, Mallika
1
Trespeuch, Léo
1
Xue, Fei
1
Yue, Xiaofan
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Zhou, Lijie
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
52
Journal of retailing and consumer services
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
12
The journal of brand management : an international journal
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
The journal of product & brand management
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of internet marketing and advertising : IJIMA
9
Journal of strategic marketing
9
Psychology & marketing
9
International journal of advertising : the review of marketing communications
8
International journal of technology marketing : IJTMkt
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Journal of marketing management : MM
7
Marketing intelligence & planning
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Handbook of social media management : value chain and business models in changing media markets
6
Innovation: organization & management : IOM
6
International journal of hospitality management
6
Journal of marketing communications
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
International journal of networking and virtual organisations : IJNVO
5
Journal of electronic commerce research : JECR
5
Journal of engineering and technology management : JET-M
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of management information systems : JMIS
5
Journal of marketing theory and practice
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of service management
5
Journal of service theory and practice : JSTP
5
Journal of travel and tourism marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
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ECONIS (ZBW)
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1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
The impact of celebrity endorsement on followers’ impulse purchasing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 338-358
Persistent link: https://www.econbiz.de/10013550348
Saved in:
3
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
4
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
5
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
6
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
7
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
8
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
9
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
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