//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Firmenimage"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Markenartikel
Brand management
71
Markenführung
71
Consumer behaviour
61
Konsumentenverhalten
61
Brand image
51
Markenimage
51
Internet marketing
27
Online-Marketing
27
Social Web
26
Social web
26
Beziehungsmarketing
25
Brand
25
Relationship marketing
25
Advertising effects
22
Werbewirkung
22
Advertising
12
Werbung
12
Emotion
9
Viral marketing
8
Virales Marketing
8
social media
8
Marketing management
7
Marketingmanagement
7
Brand loyalty
6
Markentreue
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Instagram
5
Kundenintegration
5
Sales promotion
5
Verkaufsförderung
5
Credibility
4
Customer satisfaction
4
Glaubwürdigkeit
4
Green marketing
4
Kundenzufriedenheit
4
brand equity
4
purchase intention
4
more ...
less ...
Online availability
All
Undetermined
25
Free
1
Type of publication
All
Article
25
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
26
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
26
Author
All
Loureiro, Sandra Maria Correia
4
Bilro, Ricardo Godinho
2
Yang, Jing
2
Anghelcev, George
1
Bae, Mikyeung
1
Behe, Bridget K.
1
Cho, Su Yeon
1
Christino, Juliana Maria Magalhães
1
Durif, Fabien
1
Fitriati, Rachma
1
Fonseca, Luiz Henrique
1
Grappe, Cindy G.
1
Guerreiro, João Pedro Silva Martins
1
Guèvremont, Amélie
1
Hsiao, Chih-Yi
1
Huang, Jianping
1
Huang, Yan
1
Huddleston, Patricia T.
1
Jamshidi, Dariyoush
1
Jardim, William Carvalho
1
Jiang, Mengtian
1
Joseph, Joshy
1
Kato, Takumi
1
Kim, Taeyoung
1
Kiran, Faiqa
1
Kumar, Vikas
1
Ladeira, Wagner Junior
1
Lodhi, Suleman Aziz
1
MacIntyre, Faye S.
1
Manyiwa, Simon
1
Mathew, Shawn
1
Mir, Imran Anwar
1
Monin Techawachirakul
1
Moura, Luiz Rodrigo Cunha
1
Munawaroh
1
Mundel, Juan
1
Pina, Lídia Silveira
1
Radighieri, Jeffrey P.
1
Rita, Paulo
1
Rosado-Pinto, Filipa
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
321
Journal of business research : JBR
295
The journal of product & brand management
211
Journal of retailing and consumer services
179
Psychology & marketing
81
European journal of marketing : EJM
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Asia Pacific journal of marketing and logistics
52
Journal of marketing
49
Marketing intelligence & planning
45
Marketing letters : a journal of research in marketing
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of marketing communications
41
The journal of consumer marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
Journal of advertising research
39
Journal of fashion marketing and management
38
International journal of hospitality management
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of strategic marketing
34
Marketing : ZFP ; journal of research and management
34
International journal of market research : JMRS ; the journal of the Market Research Society
33
Journal of the Academy of Marketing Science
33
Journal of marketing management : MM
32
Business horizons
31
Journal of international consumer marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Journal of promotion management : JPM
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
29
The IUP journal of brand management : IJBRM
28
European journal of marketing
27
International marketing review
27
Journal of global marketing
27
International journal of consumer studies
26
Journal of international marketing
25
Qualitative market research : an international journal
25
Cogent business & management
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
Saved in:
4
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
5
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
6
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
7
Does reward gamification drive brand relationship quality? : an experimental approach
Shankar, Amit
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 443-466
Persistent link: https://www.econbiz.de/10013178045
Saved in:
8
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
9
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
10
The effect of brand engagement and brand love upon overall brand equity and purchase intention : a moderated-mediated model
Verma, Pranay
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 103-132
Persistent link: https://www.econbiz.de/10012385179
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->