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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Kommunikation"
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Kommunikation
Consumer behaviour
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Internet marketing
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Online-Marketing
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Social web
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Advertising effects
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social media
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Colton, Deborah A.
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McMahan, Carolynn
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Men, Rita Linjuan
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Muralidharan, Sidharth
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Park, Jae Hee
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Pookulangara, Sanjukta
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Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
32
Journal of communication management : an international journal
18
Corporate communications : an international journal
15
Journal of business research : JBR
15
Research
13
Internet econometrics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of advertising research
8
Information systems research : ISR
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
Springer eBook Collection
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
PR-Praxis
5
essentials
5
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
4
Corporate reputation review : an international journal
4
Göttinger Schriften zur Internetforschung
4
International journal of contemporary hospitality management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of internet commerce
4
Journal of marketing communications
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Working paper series / European Central Bank
4
Bonner Beiträge zur Medienwissenschaft
3
Business horizons
3
CESifo working papers
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Central European business review : CEBR
3
Communications
3
Decision sciences : DS
3
Electronic commerce research
3
European journal of marketing : EJM
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Gabler Research
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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1
Organization sustainability communication by fashion brands : a qualitative analysis of messaging and engagement on Facebook and Instagram
Pookulangara, Sanjukta
;
Shephard, Arlesa
;
Muralidharan, …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 1029-1055
Persistent link: https://www.econbiz.de/10015049480
Saved in:
2
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
3
Dialogic communication and thought leadership : twitter use by public relations agencies in the United States
Thelen, Patrick D.
;
Robinson, Katy L.
;
Yue, Cen April
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10012385166
Saved in:
4
A content analysis of corporate blogs to identify communications strategies, objectives and dimensions of credibility
Colton, Deborah A.
;
Poploski, Sharon P.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 609-630
Persistent link: https://www.econbiz.de/10012179048
Saved in:
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