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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~source:"econis"
~subject:"Marketingtheorie"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
SpringerLink / Bücher
14
Lehrbuch
13
Journal of marketing management : MM
12
AMS review : official publication of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
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Legends in marketing
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Journal of business research : JBR
7
Journal of the Academy of Marketing Science
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Marketing theory and applications
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
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McGraw-Hill/Irwin series in marketing
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European journal of marketing : EJM
4
Journal of strategic marketing
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Australasian marketing journal
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Journal of marketing communications
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Major theoretical debates and contemporary issues in marketing theory
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Springer eBook Collection / Business and Management
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The marketing book
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Zeszyty naukowe
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wi - Wirtschaft
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AMA educators' proceedings
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Always learning
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Berichte aus der Betriebswirtschaft
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Business horizons
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Business-to-Business-Marketing
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Critical marketing : defining the field
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Edward Elgar E-Book Archive
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Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
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2
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
Saved in:
3
From market orientation to stakeholder orientation
Ferrell, Odies C.
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 93-96
Persistent link: https://www.econbiz.de/10003979331
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