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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Casidy, Riza"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~type:"article"
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B-to-B-Marketing
Brand management
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Beziehungsmarketing
8
Consumer behaviour
8
Relationship marketing
8
Markenführung
5
Brand image
4
India
4
Indien
4
Markenimage
4
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Ghana
3
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3
Marketingmanagement
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relationship marketing
3
Brand
2
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2
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2
Kundenwert
2
Lieferantenmanagement
2
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2
Nachhaltige Entwicklung
2
Supplier relationship management
2
Sustainable development
2
Öko-Marketing
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Advertising
1
Behavioral intentions
1
Bibliometrics
1
Bibliometrie
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Bio-Lebensmittel
1
Brand experience
1
Brand relationship orientation
1
Brands
1
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1
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Amoako, George Kofi
Babay, Hanene
Backhaus, Klaus
Casidy, Riza
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Phau, Ian
4
Bang, Nguyen
3
Grace, Debra
3
Hollebeek, Linda D.
3
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3
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2
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2
Naser Valaei
2
Oliveira, Marta Olivia Rovedder de
2
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2
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Sajad Rezaei
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Marketing intelligence & planning
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of retailing and consumer services
6
Journal of international consumer marketing
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of strategic marketing
2
Review of marketing research
2
Services marketing quarterly
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European journal of marketing
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of emerging markets
1
International journal of globalisation and small business : IJGSB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing research
1
Journal of nonprofit & public sector marketing
1
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ECONIS (ZBW)
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Exploring the integration of social media within integrated
marketing
communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
3
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
4
Green
marketing
and the SDGs : emerging market perspective
Amoako, George Kofi
;
Dzogbenuku, Robert Kwame
;
Doe, Joshua
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013172957
Saved in:
5
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
6
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
7
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
8
Human values, sustainability orientation, and intentions : a SDG perspective towards branded organic products in India
Kautish, Pradeep
;
Khare, Arpita
;
Khare, Anshuman
- In:
Nachhaltigkeit und Innovation in internen und externen …
,
(pp. 191-217)
.
2023
Persistent link: https://www.econbiz.de/10014326691
Saved in:
9
Antecedents to green buying behaviour : a study on consumers in an emerging economy
Khare, Arpita
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10011298764
Saved in:
10
Experiential value : a review and future research directions
Varshneya, Geetika
;
Das, Gopal
;
Khare, Arpita
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10011706981
Saved in:
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