//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Fernando, Angeline Gautami"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 17 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Consumer behaviour
9
Beziehungsmarketing
7
Relationship marketing
7
Brand management
5
Markenführung
5
Brand image
4
India
4
Indien
4
Markenimage
4
Brand
3
Emerging economies
3
Ghana
3
Green marketing
3
Markenartikel
3
Schwellenländer
3
relationship marketing
3
Öko-Marketing
3
Advertising
2
Customer value
2
Emotion
2
Environmental consciousness
2
Kundenwert
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Nachhaltige Entwicklung
2
Supplier relationship management
2
Sustainable development
2
Umweltbewusstsein
2
Werbung
2
Advertising effects
1
Behavioral intentions
1
Bibliometrics
1
Bibliometrie
1
Bio-Lebensmittel
1
Brand experience
1
Brand loyalty
1
Brand relationship orientation
1
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
1
Book section
1
Language
All
English
Author
All
Amoako, George Kofi
Babay, Hanene
Backhaus, Klaus
Deependra Singh
Fernando, Angeline Gautami
Khare, Arpita
Malhotra, Naresh K.
Phau, Ian
4
Bang, Nguyen
3
Hollebeek, Linda D.
3
Leckie, Civilai
3
Bala, Pradip Kumar
2
Barari, Mojtaba
2
Behera, Rajat Kumar
2
Brennan, Ross
2
Das, Gopal
2
Deb, Madhurima
2
Fazli-Salehi, Reza
2
Grace, Debra
2
Høgevold, Nils M.
2
Japutra, Arnold
2
Johnson, Michael
2
Kautish, Pradeep
2
Kumar, Prashant
2
Kumar, Sushant
2
Kumar, Vikas
2
Merrilees, Bill
2
Naser Valaei
2
Paramita, Widya
2
Rahman, Zillur
2
Rana, Nripendra P.
2
Roberts-Lombard, Mornay
2
Sajad Rezaei
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Svensson, Göran
2
Tay, Richard
2
Thaichon, Park
2
Torres, Ivonne M.
2
Weinstein, Art
2
Winahjoe, Sari
2
Zúñiga, Miguel Ángel
2
Abratt, Russell
1
Abubakar, Abubakar Mohammed
1
more ...
less ...
Published in...
All
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Marketing intelligence & planning
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
Journal of international consumer marketing
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of retailing and consumer services
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Leveraging consumer behavior and psychology in the digital economy
1
Psychology & marketing
1
Society and business review
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media
marketing
for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
4
Green
marketing
and the SDGs : emerging market perspective
Amoako, George Kofi
;
Dzogbenuku, Robert Kwame
;
Doe, Joshua
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013172957
Saved in:
5
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
6
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
7
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
8
Human values, sustainability orientation, and intentions : a SDG perspective towards branded organic products in India
Kautish, Pradeep
;
Khare, Arpita
;
Khare, Anshuman
- In:
Nachhaltigkeit und Innovation in internen und externen …
,
(pp. 191-217)
.
2023
Persistent link: https://www.econbiz.de/10014326691
Saved in:
9
Message involvement and attitude towards green advertisements
Fernando, Angeline Gautami
;
Sivakumaran, Bharadhwaj
; …
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 863-882
Persistent link: https://www.econbiz.de/10011572252
Saved in:
10
Antecedents to green buying behaviour : a study on consumers in an emerging economy
Khare, Arpita
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10011298764
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->