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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand management"
~subject:"Marketing"
~subject:"Strategisches Management"
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Brand management
Marketing
Strategisches Management
Beziehungsmarketing
308
Relationship marketing
308
Kundenmanagement
141
Deutschland
100
Germany
100
Consumer behaviour
69
Konsumentenverhalten
69
Theorie
49
Theory
49
Kundenbindung
45
Kundenorientierung
41
Kundenzufriedenheit
40
Beziehungsmanagement
39
Customer satisfaction
39
Markenführung
39
Lieferantenmanagement
32
Supplier relationship management
32
Unternehmen
27
Dienstleistungsqualität
26
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26
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22
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21
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21
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18
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18
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Markenpolitik
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
SpringerLink / Bücher
Journal of business research : JBR
147
Journal of retailing and consumer services
105
The journal of product & brand management
100
The journal of brand management : an international journal
83
International journal of hospitality management
44
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of strategic marketing
32
Cogent business & management
31
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
29
The journal of business & industrial marketing
28
International journal of internet marketing and advertising : IJIMA
27
Psychology & marketing
27
European journal of marketing : EJM
26
Journal of promotion management : innovations in planning and applied research
25
Gabler Edition Wissenschaft
24
International journal of contemporary hospitality management
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
Journal of hospitality marketing & management
20
Journal of the Academy of Marketing Science
20
The journal of services marketing
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Springer eBook Collection
18
Journal of travel and tourism marketing
17
Springer eBook Collection / Business and Economics
17
Business horizons
16
Journal of marketing
16
Journal of marketing management : MM
14
Journal of marketing analytics : JMA
13
Journal of marketing communications
13
Tourism management : research, policies, practice
13
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of consumer marketing
12
The service industries journal
12
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ECONIS (ZBW)
75
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1
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
2
Understanding consumer brand love, brand commitment, and brand loyalty
Wong, Amy
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 87-114
Persistent link: https://www.econbiz.de/10014290406
Saved in:
3
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
4
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
5
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
6
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
7
Higher-order utilitarian and symbolic antecedents of brand love and consumers' behavioral consequences for smartphones
Khan, Muhammad Asif
;
Zulqarnain, Muhammad
;
Bhatti, …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
3
,
pp. 177-203
Persistent link: https://www.econbiz.de/10012623491
Saved in:
8
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
9
Rethinking relationship marketing as consumer led and technology driven : propositions for research and practice
Rooney, Tara
;
Krolikowska, Ewa
;
Bruce, Helen L.
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 42-61
Persistent link: https://www.econbiz.de/10012483398
Saved in:
10
Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
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