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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Albaum, Gerald S."
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Babay, Hanene"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Malhotra, Naresh K."
~subject:"Brand image"
~subject:"China"
~subject:"Supplier relationship management"
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Brand image
China
Supplier relationship management
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Markenimage
4
Brand
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenartikel
3
relationship marketing
3
Confidence
2
Dienstleistungsqualität
2
Ghana
2
Lieferantenmanagement
2
Service quality
2
Vertrauen
2
Arbeitszufriedenheit
1
B-to-B-Marketing
1
Beschwerdemanagement
1
Brand experience
1
Brand identification
1
Brand relationship orientation
1
Business-to-business marketing
1
Complaint management
1
Customer value
1
Direct marketing
1
Direktmarketing
1
E-commerce
1
Electronic Commerce
1
Emerging economies
1
Emotion
1
Firm value
1
Gastgewerbe
1
Hospital
1
Hospitality industry
1
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English
Author
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Albaum, Gerald S.
Amoako, George Kofi
Azadi, Mohammad
Babay, Hanene
Balaji, M. S.
Deependra Singh
Malhotra, Naresh K.
Pilny, Henrietta Leonie
2
Svensson, Göran
2
Almomani, Hamzeh Q.
1
Arghashi, Vahideh
1
Bagherzadeh, Javad
1
Bahia, Kamilia
1
Bajpai, Naval
1
Berenguer Contrí, Gloria
1
Bhatti, Zeeshan Ahmed
1
Bian, Jiahui
1
Bozbay, Zehra
1
Bressolles, Grégory
1
Caesar, Livingstone D.
1
Canales-Ronda, Pedro
1
Chen, Yuangao
1
Eckardt, Falkor
1
Farimani, Nasser Motahari
1
Fazli-Salehi, Reza
1
Galetzka, Mirjam
1
Gil Saura, Irene
1
Guan, Jyh-Liang
1
Gumparthi, Vivek Pani
1
Høgevold, Nils M.
1
Jiang, Hui
1
Karami, Azhdar
1
Khan, Muhammad Asif
1
Kulshreshtha, Kushagra
1
Kuo, Min-Jon
1
Kutu-Adu, Solomon G.
1
Lee, Tzong-ru
1
Li, Gang
1
Mohammadi, Shiva
1
Mostert, Pierre
1
Naser Valaei
1
Neequaye, Emmanuel Kotey
1
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business-to-business marketing
4
Journal of business research : JBR
3
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of retail & distribution management
1
Journal of hospitality and tourism insights
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing strategy collection
1
Service business
1
The IUP journal of brand management : IJBRM
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of services marketing
1
The marketing review
1
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ECONIS (ZBW)
6
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Consumer trust in internet
marketing
and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
3
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
4
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
5
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
6
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
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