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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Albaum, Gerald S."
~person:"Azadi, Mohammad"
~person:"Babay, Hanene"
~person:"Balaji, M. S."
~person:"Chen, Yuangao"
~person:"Deependra Singh"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Direct marketing"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Direct marketing
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Beziehungsmarketing
6
Consumer behaviour
6
Relationship marketing
6
Brand
4
Brand image
4
Brand management
4
Markenartikel
4
Markenführung
4
Markenimage
4
Confidence
2
Dienstleistungsqualität
2
Service quality
2
Vertrauen
2
Arbeitszufriedenheit
1
Beschwerdemanagement
1
Brand experience
1
Brand extension
1
Brand identification
1
Brand relationship orientation
1
China
1
Communal brand relationship
1
Complaint management
1
Direktmarketing
1
E-commerce
1
Electronic Commerce
1
Emotion
1
India
1
Indien
1
Internet
1
Internet marketing
1
Iran
1
Job satisfaction
1
Markentransfer
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
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5
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Article
6
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Article in journal
6
Aufsatz in Zeitschrift
6
Language
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English
Author
All
Albaum, Gerald S.
Azadi, Mohammad
Babay, Hanene
Balaji, M. S.
Chen, Yuangao
Deependra Singh
Malhotra, Naresh K.
Amoako, George Kofi
2
Fazli-Salehi, Reza
2
Svensson, Göran
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Alavi, Ali
1
Albrecht, Lisa
1
Ali, Ahsan
1
Almomani, Hamzeh Q.
1
Amir, Aysel
1
Arghashi, Vahideh
1
Bahadur, Waseem
1
Bahia, Kamilia
1
Bajpai, Naval
1
Barbosa, Maria de Lourdes de Azevedo
1
Berenguer Contrí, Gloria
1
Bhat, Mushtaq Ahmad
1
Bhatti, Zeeshan Ahmed
1
Bian, Jiahui
1
Bozbay, Zehra
1
Bressolles, Grégory
1
Bruce, Helen L.
1
Caesar, Livingstone D.
1
Canales-Ronda, Pedro
1
Farias, Salomão Alencar de
1
Fayos-Gardo, Teresa
1
Fon Sim Ong
1
Galetzka, Mirjam
1
Ganaie, Tawseef Ahmad
1
Gil Saura, Irene
1
Good, Megan C.
1
Guan, Jyh-Liang
1
Gumparthi, Vivek Pani
1
Gökmenoglu, Korhan K.
1
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Published in...
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business research : JBR
11
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
European journal of marketing : EJM
2
Journal of international consumer marketing
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Electronic commerce research
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 4
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of retail & distribution management
1
International journal of services technology and management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of internet commerce
1
Journal of retailing
1
Journal of strategic marketing
1
Legends in marketing
1
Leveraging consumer behavior and psychology in the digital economy
1
Marketing intelligence & planning
1
Psychology & marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
The marketing review
1
The nature and scope of marketing research
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
6
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1
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6
of
6
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articles prioritized
date (newest first)
date (oldest first)
1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Consumer trust in internet
marketing
and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
3
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
4
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
5
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
6
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
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