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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"E-commerce"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
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B-to-B-Marketing
E-commerce
Konsumentenverhalten
Krankenhaus
Beziehungsmarketing
5
Relationship marketing
5
Brand image
3
Brand management
3
Consumer behaviour
3
Markenführung
3
Markenimage
3
relationship marketing
3
Brand
2
Emotion
2
Ghana
2
Lieferantenmanagement
2
Markenartikel
2
Supplier relationship management
2
Brand experience
1
Brand relationship orientation
1
Business-to-business marketing
1
Confidence
1
Consumption
1
Customer satisfaction
1
Customer value
1
Electronic Commerce
1
Emerging economies
1
Firm value
1
Gastgewerbe
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Hospital
1
Hospitality industry
1
India
1
Indien
1
Kundenwert
1
Kundenzufriedenheit
1
Marketing management
1
Marketingmanagement
1
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Messung
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Online retailing
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English
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Amoako, George Kofi
Babay, Hanene
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Fazli-Salehi, Reza
2
Svensson, Göran
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Alavi, Ali
1
Albaum, Gerald S.
1
Albrecht, Lisa
1
Almomani, Hamzeh Q.
1
Amir, Aysel
1
Arghashi, Vahideh
1
Azadi, Mohammad
1
Bahia, Kamilia
1
Bajpai, Naval
1
Balaji, M. S.
1
Barbosa, Maria de Lourdes de Azevedo
1
Berenguer Contrí, Gloria
1
Bhat, Mushtaq Ahmad
1
Bhatti, Zeeshan Ahmed
1
Bian, Jiahui
1
Bozbay, Zehra
1
Bressolles, Grégory
1
Bruce, Helen L.
1
Caesar, Livingstone D.
1
Canales-Ronda, Pedro
1
Chen, Yuangao
1
Farias, Salomão Alencar de
1
Farida, Naili
1
Fon Sim Ong
1
Galetzka, Mirjam
1
Ganaie, Tawseef Ahmad
1
Gil Saura, Irene
1
Good, Megan C.
1
Guan, Jyh-Liang
1
Gumparthi, Vivek Pani
1
Gökmenoglu, Korhan K.
1
Herman, Lalu Edy
1
Høgevold, Nils M.
1
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of international consumer marketing
3
Marketing intelligence & planning
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Information technology & tourism
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Leveraging consumer behavior and psychology in the digital economy
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Psychology & marketing
1
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ECONIS (ZBW)
5
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date (oldest first)
1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
3
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
4
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
5
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
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