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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Chandon, Jean-Louis"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
~subject:"Marktforschung"
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B-to-B-Marketing
Brand management
Clothing
Kundenzufriedenheit
Marktforschung
Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
3
Markenführung
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Markenimage
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Brand
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Customer satisfaction
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Emotion
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Ghana
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Lieferantenmanagement
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Markenartikel
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Marketing management
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Marketingmanagement
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Supplier relationship management
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relationship marketing
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Brand experience
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Brand identification
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Business-to-business marketing
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Cause-Related Marketing
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Cause-related marketing
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Confidence
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Consumption
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Corporate Social Responsibility
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Corporate social responsibility
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Customer value
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Gastgewerbe
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Chandon, Jean-Louis
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Xun, Jiyao
Svensson, Göran
2
Alavi, Ali
1
Albrecht, Lisa
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Ali, Ahsan
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Almomani, Hamzeh Q.
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Arghashi, Vahideh
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Babay, Hanene
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Balaji, M. S.
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Berenguer Contrí, Gloria
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Bhatti, Zeeshan Ahmed
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Bian, Jiahui
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Biswal, Santosh Kumar
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Bozbay, Zehra
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Bressolles, Grégory
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Caesar, Livingstone D.
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Canales-Ronda, Pedro
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Chakraborty, Uttam
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Chen, Yuangao
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Fayos-Gardo, Teresa
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Fon Sim Ong
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Gil Saura, Irene
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Good, Megan C.
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Guan, Jyh-Liang
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Gumparthi, Vivek Pani
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Høgevold, Nils M.
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Ioannou Katidis, Pavlos
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Jahn, Benedikt
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Japee, Gurudutta Pradeep
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Jiang, Hui
1
Karami, Azhdar
1
Kashif, Muhammad
1
Kataria, Sonia
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Khan, Ali Nawaz
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business research : JBR
5
The marketing review
5
International studies of management and organization
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
Journal of targeting, measurement and analysis for marketing
3
Marketing intelligence & planning
3
The international journal of bank marketing : IJBM
3
The journal of brand management : an international journal
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of hospitality and tourism insights
2
Journal of strategic marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Information technology and management
1
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of globalisation and small business : IJGSB
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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ECONIS (ZBW)
4
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
3
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
4
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
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