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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"MIS quarterly"
~subject:"Social Web"
~subject:"Viral marketing"
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Social Web
Viral marketing
Personalization
13
Consumer behaviour
11
Konsumentenverhalten
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Personalisierung
9
Internet marketing
8
Online-Marketing
8
Online retailing
7
Online-Handel
7
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personalization
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Baek, Tae Hyun
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Bagherzadeh, Ramin
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Bhattarai, Ashok
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Bond, Samuel D.
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Farhang, Maryam
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Garza, Ricardo
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Goldsmith, Ronald E.
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Johnson, Steven L.
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Kim, Min-Seong
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Kim, Seeun
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Lu, Xiaojing
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Midha, Vishal
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Pagani, Margherita
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Sullivan, Nicholas
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Yin, Dezhi
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Yoo, Kyunga
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
MIS quarterly
Tourism management : research, policies, practice
17
International journal of hospitality management
15
Electronic commerce research
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of business research : JBR
14
Journal of retailing and consumer services
11
Journal of management information systems : JMIS
10
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Information systems research : ISR
7
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
Tourism management perspectives : TMP
5
Electronic commerce research and applications
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of marketing communications
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Cogent business & management
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production research
3
Journal of international consumer marketing
3
Journal of retailing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
The Cornell hospitality quarterly
3
Asia Pacific journal of marketing and logistics
2
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
2
Die Produktivität von Musikkulturen
2
Electronic markets : the international journal on networked business
2
European journal of marketing
2
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
3
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
4
Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
Saved in:
5
Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10012631433
Saved in:
6
Understanding echo chambers and filter bubbles : the impact of social media on diversification and partisan shifts in news consumption
Kitchens, Brent
;
Johnson, Steven L.
;
Gray, Peter
- In:
MIS quarterly
44
(
2020
)
4
,
pp. 1619-1649
Persistent link: https://www.econbiz.de/10012403985
Saved in:
7
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
8
Social network activity and contributing to an online review site
Goldsmith, Ronald E.
;
Pagani, Margherita
;
Lu, Xiaojing
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009764259
Saved in:
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