//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Decision under uncertainty"
~subject:"Price competition"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Decision under uncertainty
Price competition
Marketing management
91
Marketingmanagement
91
Internet marketing
22
Online-Marketing
22
Theorie
22
Theory
22
Konsumentenverhalten
21
Social Web
15
Social web
15
Beziehungsmarketing
14
Relationship marketing
14
Social media marketing
12
Brand management
11
Markenführung
11
Competitive strategy
9
Distribution channel
9
Innovation
9
Marketing
9
Preismanagement
9
Pricing strategy
9
Vertriebsweg
9
Wettbewerbsstrategie
9
Brand
8
Advertising
7
Markenartikel
7
Market entry
7
Market research
7
Markteintritt
7
Marktforschung
7
USA
7
United States
7
Werbung
7
Salespeople
6
Selling
6
Verkauf
6
Verkaufspersonal
6
Brand image
5
Game theory
5
Markenimage
5
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
24
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
Author
All
Banerjee, Syagnik
2
Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Lepkowska-White, Elzbieta
2
Agrawal, Shiv Ratan
1
Barger, Victor A.
1
Ben Rhouma, Tarek
1
Boleslavsky, Raphael
1
Bradlow, Eric T.
1
Ceylan, Aylin
1
Ching, Andrew
1
Chintagunta, Praddep K.
1
Chintagunta, Pradeep K.
1
Cotton, Christopher
1
Desai, Preyas S.
1
Feit, Elea McDonnell
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hartemo, Mari
1
Hong, Yuan
1
Hu, Jing
1
Hwang, Minha
1
Ishihara, Masakazu
1
Krishnamurthi, Lakshman
1
Kumar, Subodha
1
Kushwaha, G. S.
1
Laughlin, Paul
1
Lee West, John
1
Liu, Xin
1
Longstreet, Phil
1
McDowell, Danielle
1
Mehra, Amit
1
Nasiry, Javad
1
Paltier, James W.
1
Parsons, Amy
1
Pathak, Xema
1
Pathak-Shelat, Manisha
1
Payne, Elizabeth Manser
1
Poddar, Amit
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
69
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
25
The journal of product & brand management
25
European journal of marketing : EJM
23
Journal of marketing management : MM
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of strategic marketing
20
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
19
The journal of consumer marketing
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
International journal of retail & distribution management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Springer eBook Collection
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Faculty & research / Insead : working paper series
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
The marketing review
10
Journal of Islamic marketing
9
Journal of food products marketing
9
Marketing letters : a journal of research in marketing
9
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
2
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
3
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
4
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
5
Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin
;
Hu, Jing
;
Xu, Bing
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
Saved in:
6
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
7
Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema
;
Pathak-Shelat, Manisha
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
Saved in:
8
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
9
The impact of mobile marketing initiatives on customers' attitudes and behavioural outcomes
Kushwaha, G. S.
;
Agrawal, Shiv Ratan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 150-176
Persistent link: https://www.econbiz.de/10011567057
Saved in:
10
Email marketing in the era of the empowered consumer
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011567075
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->