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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of services marketing"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Relationship marketing
Consumer behaviour
699
Konsumentenverhalten
699
Beziehungsmarketing
179
Customer satisfaction
127
Kundenzufriedenheit
127
Dienstleistungsqualität
117
Service quality
117
Brand management
96
Markenführung
96
Social Web
89
Social web
89
Internet marketing
84
Online-Marketing
84
Brand image
80
Markenimage
80
Online retailing
71
Online-Handel
71
Advertising effects
66
Werbewirkung
66
Viral marketing
63
Virales Marketing
63
Emotion
61
Brand
50
Markenartikel
49
E-commerce
44
Electronic Commerce
44
Einzelhandel
43
Retail trade
43
USA
42
United States
42
Customer service
37
Kundenservice
37
Advertising
35
Werbung
35
Experiment
31
Dienstleistungssektor
30
Internet
30
Service industry
30
Beschwerdemanagement
26
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Article
179
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Aufsatz in Zeitschrift
Article in journal
179
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English
179
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Klaus, Philipp
5
Mattila, Anna S.
5
Hollebeek, Linda D.
3
Rosenbaum, Mark
3
Alkire, Linda
2
Basso, Kenny
2
Benoit, Sabine
2
Bruce, Helen L.
2
Chen, Qimei
2
Choi, Beom Joon
2
Doorn, Jenny van
2
Elsharnouby, Mohamed H.
2
Gabler, Colin B.
2
Madupalli, Ramana Kumar
2
Meyer-Waarden, Lars
2
Neale, Larry
2
Poddar, Amit
2
Aali, Abdulrahman Yousef al-
1
AbouAish, Ehab
1
Adjei, Mavis T.
1
Ahmad, Hassan
1
Ahmed, Asad
1
Ahn, Kwanghoon
1
Ahuvia, Aaron
1
Akamavi, Raphaël K.
1
Aksoy, Lerzan
1
Al-Hawari, Mohd Ahmad
1
Aldas-Manzano, Joaquin
1
Ali, Fayaz
1
Aljuhmani, Hasan Yousef
1
Anaza, Nwamaka A.
1
Andrews MacLelland, Melinda
1
Arnold, Mark J.
1
Bagherzadeh, Ramin
1
Bagozzi, Richard P.
1
Baillod, Chloé
1
Ball, Joan
1
Bang, Nguyen
1
Banik, Shanta
1
Baptista, Paulo de Paula
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Marketing letters : a journal of research in marketing
The journal of services marketing
Journal of retailing and consumer services
459
Journal of business research : JBR
335
International journal of hospitality management
164
The journal of product & brand management
97
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Psychology & marketing
74
Cogent business & management
72
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of retail and distribution management
39
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
Journal of promotion management : innovations in planning and applied research
32
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ECONIS (ZBW)
179
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179
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1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
3
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
4
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
5
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
6
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
7
Customer ecosystems : exploring how ecosystem actors shape customer experience
Lipkin, Michaela
;
Heinonen, Kristina
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013542858
Saved in:
8
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
Saved in:
9
Language-related stereotype threat, customers' well-being and its outcome
Malik, Aaminah Zaman
;
Paswan, Audhesh
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 895-910
Persistent link: https://www.econbiz.de/10014333405
Saved in:
10
Helping the organization but harming customers : a social identity perspective of unethical pro-organizational behavior
Yan, Hongmin
;
Solnet, David
;
Okimoto, Tyler G.
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 927-943
Persistent link: https://www.econbiz.de/10014333407
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