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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"NBER working paper series"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Rauchen"
~subject:"Relationship marketing"
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Markenimage
Psychology of advertising
Rauchen
Relationship marketing
Internet marketing
179
Online-Marketing
179
Consumer behaviour
172
Konsumentenverhalten
172
Advertising effects
133
Werbewirkung
133
Advertising
127
Werbung
126
Social Web
94
Social web
94
Werbepsychologie
58
Brand management
56
Markenführung
56
USA
45
United States
45
Beziehungsmarketing
41
Celebrity endorsement
39
Celebrity-Werbung
39
Brand image
38
Viral marketing
35
Virales Marketing
35
Marketing management
29
Marketingmanagement
29
Social media marketing
29
E-commerce
24
Electronic Commerce
24
Online retailing
24
Online-Handel
24
Brand
18
Internet
18
Theorie
18
Theory
18
Direct marketing
17
Direktmarketing
16
Emotion
16
Markenartikel
16
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1
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Non-commercial literature
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English
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Peltier, James
3
Saffer, Henry
3
Bauer, Brittney C.
2
Dave, Dhaval M.
2
Eisend, Martin
2
Fleck, Nathalie
2
Grossman, Michael
2
Karlan, Dean
2
Kenkel, Donald
2
Kenkel, Donald S.
2
Lillard, Dean R.
2
Mathios, Alan
2
Michel, René
2
Reeves, Robert A.
2
Roper, Stuart
2
Schnakenburg, Igor
2
Schultz, Don E.
2
Septianto, Felix
2
Spence, Charles
2
Straker, Karla
2
Woodside, Arch G.
2
Wrigley, Cara
2
Acikgoz, Fulya
1
Adjei, Mavis T.
1
Alan, Sule
1
Alguezaui, Salma
1
Aljuhmani, Hasan Yousef
1
Anlamlier, Eda
1
Arli, Denni
1
Arnold, Mark J.
1
Astous, Alain d'
1
Athey, Susan
1
Auer-Srnka, Katharina J.
1
Avery, Rosemary
1
Avery, Rosemary J.
1
Bagherzadeh, Ramin
1
Baker, Gary A.
1
Bandyopadhyay, Argho
1
Barger, Victor
1
Barger, Victor A.
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National Bureau of Economic Research
13
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
NBER working paper series
Psychology & marketing
Journal of business research : JBR
149
Journal of retailing and consumer services
80
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising : official publication of the American Academy of Advertising
62
The journal of product & brand management
60
Journal of marketing communications
57
The journal of brand management : an international journal
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
International journal of advertising : the review of marketing communications
46
Journal of advertising research
46
International journal of advertising : the quarterly review of marketing communications
44
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Industrial marketing management : the international journal for industrial and high-tech firms
35
Marketing intelligence & planning
35
International marketing review
34
Journal of international marketing
34
Journal of promotion management : innovations in planning and applied research
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Asia Pacific journal of marketing and logistics
30
International journal of electronic marketing and retailing : IJEMR
29
Journal of global marketing
29
Journal of promotion management : JPM
29
Journal of marketing
24
European journal of marketing : EJM
23
Journal of strategic marketing
23
Journal of international consumer marketing
22
Journal of the Academy of Marketing Science
22
Tourism management : research, policies, practice
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of internet commerce
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of marketing research : JMR
20
Cogent business & management
19
International journal of hospitality management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
International journal of sports marketing & sponsorship
18
Journal of marketing management : MM
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
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ECONIS (ZBW)
128
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128
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
3
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
4
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
5
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
6
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
7
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
8
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
9
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
10
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
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