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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele"
~subject:"Brand image"
~subject:"Electronic Commerce"
~subject:"Online consumer behavior"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
Journal of business research : JBR
83
Journal of retailing and consumer services
65
International journal of internet marketing and advertising : IJIMA
62
International journal of electronic marketing and retailing : IJEMR
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
The journal of product & brand management
32
Journal of management information systems : JMIS
31
Journal of internet commerce
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
International journal of hospitality management
22
The journal of brand management : an international journal
22
Information systems research : ISR
21
Cogent business & management
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
20
Journal of marketing communications
20
SpringerLink / Bücher
20
Electronic commerce research
19
Marketing intelligence & planning
18
Tourism management : research, policies, practice
18
International journal of e-business research : an official publication of the Information Resources Management Association
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of technology marketing : IJTMkt
16
Journal of electronic commerce research : JECR
16
Journal of promotion management : innovations in planning and applied research
16
International journal of business information systems : IJBIS
15
Tourism management perspectives : TMP
15
Technological forecasting & social change : an international journal
14
International journal of advertising : the review of marketing communications
13
Journal of strategic marketing
13
Asia Pacific journal of marketing and logistics
12
Business horizons
12
Journal of the Academy of Marketing Science
12
Journal of travel and tourism marketing
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Springer eBook Collection
12
International journal of electronic business
11
International journal of electronic commerce : IJEC
11
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ECONIS (ZBW)
33
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
5
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
6
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
7
Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
Saved in:
8
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
9
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
10
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
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