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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Social web"
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Advertising
Brand management
Social web
Markenführung
64
Consumer behaviour
45
Konsumentenverhalten
45
Social Web
42
Brand image
35
Internet marketing
35
Markenimage
35
Online-Marketing
35
Beziehungsmarketing
23
Relationship marketing
23
Brand
20
Markenartikel
18
Social media marketing
16
Marketing management
11
Marketingmanagement
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8
Advertising effects
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5
Customer integration
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Kundenintegration
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Social media
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Social networking sites
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Vertrauen
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Viral marketing
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Virales Marketing
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Werbung
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Betriebliche Wertschöpfung
4
Marketing communications
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Personality psychology
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Persönlichkeitspsychologie
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Value creation
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Brand loyalty
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Consumer behavior
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Divakaran, Pradeep Kumar Ponnamma
2
Peltier, James
2
Schultz, Don E.
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Teck Ming Tan
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1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Technological forecasting & social change : an international journal
Journal of business research : JBR
605
The journal of brand management : an international journal
563
The journal of product & brand management
387
Journal of retailing and consumer services
286
SpringerLink / Bücher
261
European journal of marketing : EJM
126
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
104
Marketing intelligence & planning
104
International journal of hospitality management
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
Journal of advertising research
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of marketing research : JMR
57
Journal of global marketing
56
Research
55
Business horizons
54
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
64
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61
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
62
Consumer : brand engagement on Facebook ; liking and commenting behaviors
Kabadayi, Sertan
;
Price, Katherine
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 203-223
Persistent link: https://www.econbiz.de/10010410382
Saved in:
63
Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.
;
Peltier, James
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10009764260
Saved in:
64
Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
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