Consumer : brand engagement on Facebook ; liking and commenting behaviors
Sertan Kabadayi; Katherine Price
| Year of publication: |
2014
|
|---|---|
| Authors: | Kabadayi, Sertan ; Price, Katherine |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 8.2014, 3, p. 203-223
|
| Subject: | Social media marketing | Facebook | Brand management | Consumer behavior | Intrenet | Consumer psychology | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410382