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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~subject:"Digitale Plattform"
~subject:"Information technology"
~subject:"Soziales Netzwerk"
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Digitale Plattform
Information technology
Soziales Netzwerk
Social Web
137
Social web
137
Internet marketing
72
Online-Marketing
72
Consumer behaviour
62
Konsumentenverhalten
62
Brand management
30
Markenführung
30
Social media marketing
28
Beziehungsmarketing
26
Relationship marketing
26
Viral marketing
24
Virales Marketing
24
E-commerce
20
Electronic Commerce
20
Internet
19
Facebook
18
Social media
17
Online retailing
16
Online-Handel
16
Brand image
14
Markenimage
14
Marketing management
14
Marketingmanagement
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Social network
14
Advertising effects
13
Social networking sites
13
Werbewirkung
13
Advertising
11
Data protection
10
Datenschutz
10
Werbung
10
Digitalisierung
9
Digitization
9
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8
Digital platform
7
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7
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Graef, Inge
2
Ma, Zecong
2
Andrade, Norberto Nuno Gomes de
1
Badran, Mona Farid
1
Blind, Knut
1
Borrero, Juan D.
1
Cheng, John W.
1
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Dahl, Andrew J.
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Fantin, Arul-Raj
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Flórez Ramos, Esmeralda
1
Freberg, Karen
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1
Guan, Chong
1
Ha, Seungyeon
1
Hackl, A. M.
1
Hofacker, Charles F.
1
Hsieh, Yi-Ching
1
Hämmäinen, Heikki
1
Javed, Uzma
1
Jeon, Stefan Y.
1
Jhu, Shu-Jie
1
Jung, Sojin
1
Kananukul, Chawanuan
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Kim, Jongpyo
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1
Martin, Aaron K.
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1
Mitomo, Hitoshi
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Telecommunications policy : the international journal of digital economy, data sciences and new media
Journal of business research : JBR
80
Technological forecasting & social change : an international journal
71
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
57
Information systems research : ISR
42
Journal of management information systems : JMIS
36
Management science : journal of the Institute for Operations Research and the Management Sciences
34
International journal of business information systems : IJBIS
26
Electronic commerce research
24
Journal of retailing and consumer services
23
Management information systems : mis quarterly
23
Electronic markets : EM ; the international journal of electronic commerce and business media
20
SpringerLink / Bücher
20
Business horizons
18
International journal of hospitality management
18
Journal of organizational computing and electronic commerce
18
International journal of internet marketing and advertising : IJIMA
16
International journal of networking and virtual organisations : IJNVO
16
Tourism management : research, policies, practice
16
Discussion papers / CEPR
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Electronic commerce research and applications
14
International journal of electronic commerce : IJEC
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
MIS quarterly
14
Working paper
14
Journal of knowledge management
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of global information management
12
Computational & mathematical organization theory
11
IEEE transactions on engineering management : EM
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of open innovation : technology, market, and complexity
11
CESifo working papers
10
Electronic markets : the international journal on networked business
10
Journal of electronic commerce research : JECR
10
Journal of internet commerce
10
Journal of marketing
10
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ECONIS (ZBW)
27
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1
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
2
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
3
Research trends of digital platforms : a survey of the literature from 2018 to 2021
Ha, Seungyeon
;
Park, Yujun
;
Kim, Jongpyo
;
Kim, Seongcheol
- In:
Telecommunications policy : the international journal …
47
(
2023
)
8
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014559144
Saved in:
4
Find me here : share store information through check-in
Yin, Chin-Ching
;
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10013277418
Saved in:
5
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
6
ICT for healthy and active aging : the elderly as first and last movers
Vicente, María Rosalia
- In:
Telecommunications policy : the international journal …
46
(
2022
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013204802
Saved in:
7
Digital technologies and financial inclusion in Sub-Saharan Africa
Kouladoum, Jean-Claude
;
Wirajing, Muhamadu Awal Kindzeka
; …
- In:
Telecommunications policy : the international journal …
46
(
2022
)
9
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013442764
Saved in:
8
Digital platforms in Africa : a case-study of Jumia Egypt's digital platform
Badran, Mona Farid
- In:
Telecommunications policy : the international journal …
45
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012614765
Saved in:
9
Data portability effects on data-driven innovation of online platforms : analyzing Spotify
Flórez Ramos, Esmeralda
;
Blind, Knut
- In:
Telecommunications policy : the international journal …
44
(
2020
)
9
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012595332
Saved in:
10
Entrepreneurs' use of internet and social media applications
Mack, Elizabeth A.
;
Marie-Pierre, Lisa
;
Redican, Kyle
- In:
Telecommunications policy : the international journal …
41
(
2017
)
2
,
pp. 120-139
Persistent link: https://www.econbiz.de/10011846645
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