//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Ma, Zecong"
~subject:"Social web"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
Theory
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Konsumentenverhalten
2
Online retailing
2
Online-Handel
2
Social Web
2
Beziehungsmarketing
1
Crowdfunding
1
Dienstleistungsmarketing
1
Digital platform
1
Digitale Plattform
1
Internet marketing
1
Mobile marketing
1
Online consumer behavior
1
Online consumer behaviour
1
Online-Marketing
1
Quantitative research
1
Relationship marketing
1
Services marketing
1
Social network
1
Social networks
1
Soziales Netzwerk
1
Web 2.0
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ma, Zecong
Peltier, James
5
Schibrowsky, John A.
3
Altobello, Suzanne A.
2
Bhattarai, Ashok
2
Bright, Laura F.
2
Coker, Kesha K.
2
Dix, Steve
2
Farhang, Maryam
2
Goldsmith, Ronald E.
2
Hofacker, Charles F.
2
Kim, Seeun
2
Milne, George R.
2
Nill, Alexander F.
2
Rowley, Jennifer
2
Schultz, Don E.
2
Soares, Ana Maria
2
Adjei, Mavis T.
1
Alarcón-del-Amo, María-del-Carmen
1
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Baek, Eunsoo
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Banerjee, Syagnik
1
Baptista, Paulo de Paula
1
Barandas, Hortensia
1
Barger, Victor
1
Barger, Victor A.
1
Barreto, Ana Margarida
1
Barzoki, Ali Shaemi
1
Bayram, Pelin
1
Becker, Larissa Carine Braz
1
Bilro, Ricardo Godinho
1
Black, Hulda G.
1
Boateng, Henry
1
Borrero, Juan D.
1
Boulaire, Christèle
1
Bozkurt, Sıddık
1
Brown, Brian P.
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
2
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->