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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Online-Marketing
Service quality
Social web
Consumer behaviour
151
Konsumentenverhalten
151
Internet marketing
62
Social Web
61
Online retailing
43
Online-Handel
43
Beziehungsmarketing
36
Relationship marketing
36
Brand management
30
E-commerce
30
Electronic Commerce
30
Advertising effects
25
Viral marketing
25
Virales Marketing
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Altobello, Suzanne A.
2
Bright, Laura F.
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Coker, Kesha K.
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Farhang, Maryam
2
Hartemo, Mari
2
Hofacker, Charles F.
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Kabadayi, Sertan
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Ma, Zecong
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2
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1
Ahmed, Asad
1
Alarcón-del-Amo, María-del-Carmen
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1
Arcand, Manon
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Baek, Eunsoo
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
787
Journal of retailing and consumer services
701
The journal of product & brand management
313
International journal of hospitality management
307
The journal of brand management : an international journal
299
Psychology & marketing
192
Asia Pacific journal of marketing and logistics
166
Journal of marketing communications
161
International journal of internet marketing and advertising : IJIMA
153
Journal of travel and tourism marketing
137
The journal of services marketing
134
International journal of contemporary hospitality management
131
Cogent business & management
130
European journal of marketing : EJM
128
Journal of hospitality marketing & management
125
International journal of advertising : the review of marketing communications
124
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
112
Journal of international consumer marketing
112
International journal of consumer studies
108
Journal of promotion management : innovations in planning and applied research
103
Journal of strategic marketing
103
Journal of marketing
102
Marketing intelligence & planning
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The service industries journal
97
International journal of electronic marketing and retailing : IJEMR
96
Journal of the Academy of Marketing Science
96
Journal of marketing management : MM
93
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
91
Journal of internet commerce
91
Technological forecasting & social change : an international journal
91
The journal of consumer marketing
91
Journal of global marketing
86
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
86
Marketing letters : a journal of research in marketing
86
Tourism management : research, policies, practice
86
Journal of fashion marketing and management
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
79
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ECONIS (ZBW)
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
3
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
4
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
5
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
6
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
7
Building human brands : the role of critical reviews
Pomirleanu, Nadia
;
Chennamaneni, Pavan Rao
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
Saved in:
8
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
9
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
10
Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Yao, Qi
;
Kuai, Ling
;
Jiang, Lan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 734-753
Persistent link: https://www.econbiz.de/10014428169
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