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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Social web
Consumer behaviour
151
Konsumentenverhalten
151
Internet marketing
62
Online-Marketing
62
Social Web
61
Online retailing
43
Online-Handel
43
Beziehungsmarketing
36
Relationship marketing
36
Brand management
30
E-commerce
30
Electronic Commerce
30
Advertising effects
25
Viral marketing
25
Virales Marketing
25
Werbewirkung
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Markenimage
21
Internet
16
Social media marketing
16
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Einzelhandel
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Retail trade
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USA
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Altobello, Suzanne A.
2
Bright, Laura F.
2
Coker, Kesha K.
2
Farhang, Maryam
2
Hofacker, Charles F.
2
Kim, Seeun
2
Ma, Zecong
2
Paul, Justin
2
Peltier, James
2
Schibrowsky, John A.
2
Soares, Ana Maria
2
Adjei, Mavis T.
1
Alarcón-del-Amo, María-del-Carmen
1
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1
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1
Baek, Eunsoo
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Banerjee, Syagnik
1
Baptista, Paulo de Paula
1
Barger, Victor
1
Barger, Victor A.
1
Barzoki, Ali Shaemi
1
Bayram, Pelin
1
Becker, Larissa Carine Braz
1
Bhatt, Anil
1
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1
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Bozkurt, Sıddık
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Castellanos Verdugo, Mario
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1
Chennamaneni, Pavan Rao
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Chinelato, Flavia Braga
1
Chiu, Hung-Chang
1
Chopdar, Prasanta Kr
1
Constantinides, Efthymios
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
627
Journal of retailing and consumer services
438
The journal of product & brand management
309
The journal of brand management : an international journal
298
Psychology & marketing
158
Asia Pacific journal of marketing and logistics
128
Journal of marketing communications
124
International journal of internet marketing and advertising : IJIMA
112
International journal of hospitality management
108
European journal of marketing : EJM
105
International journal of advertising : the review of marketing communications
95
Journal of international consumer marketing
95
Journal of promotion management : innovations in planning and applied research
88
International journal of consumer studies
86
Journal of marketing
81
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of marketing management : MM
80
Journal of strategic marketing
80
Marketing intelligence & planning
80
Journal of fashion marketing and management
79
The journal of consumer marketing
79
Cogent business & management
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of travel and tourism marketing
74
Journal of global marketing
73
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
International marketing review
71
Journal of the Academy of Marketing Science
71
Marketing letters : a journal of research in marketing
71
Technological forecasting & social change : an international journal
70
Journal of marketing management : JMM ; journal of the Academy of Marketing
61
Journal of promotion management : JPM
59
Journal of Islamic marketing
57
International journal of advertising : the quarterly review of marketing communications
56
International journal of electronic marketing and retailing : IJEMR
56
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
54
Journal of marketing research : JMR
54
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
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1
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
2
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
5
Building human brands : the role of critical reviews
Pomirleanu, Nadia
;
Chennamaneni, Pavan Rao
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
Saved in:
6
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
7
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
8
Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Yao, Qi
;
Kuai, Ling
;
Jiang, Lan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 734-753
Persistent link: https://www.econbiz.de/10014428169
Saved in:
9
How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement
Joo, Eunsin
;
Yang, Jing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 754-772
Persistent link: https://www.econbiz.de/10014428170
Saved in:
10
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
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