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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Social web"
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Advertising
Brand management
Consumer behaviour
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Markenführung
42
Internet marketing
30
Konsumentenverhalten
30
Online-Marketing
30
Social Web
30
Brand image
22
Markenimage
22
Beziehungsmarketing
16
Relationship marketing
16
Social media marketing
16
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12
Markenartikel
10
Marketing management
9
Marketingmanagement
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Advertising effects
6
Branding
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Peltier, James
2
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
607
The journal of brand management : an international journal
566
The journal of product & brand management
390
Journal of retailing and consumer services
289
SpringerLink / Bücher
266
European journal of marketing : EJM
128
Psychology & marketing
112
Journal of strategic marketing
111
Journal of marketing communications
110
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
106
Marketing intelligence & planning
105
International journal of hospitality management
103
Journal of marketing management : MM
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
85
Journal of marketing
82
Springer eBook Collection
76
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
72
Innovatives Markenmanagement
69
International journal of advertising : the review of marketing communications
68
Journal of international consumer marketing
68
International journal of internet marketing and advertising : IJIMA
67
Journal of promotion management : JPM
67
Journal of advertising research
66
Journal of fashion marketing and management
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
International marketing review
62
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Qualitative market research : an international journal
59
Journal of marketing research : JMR
57
Research
57
Journal of global marketing
56
Journal of travel and tourism marketing
55
Business horizons
54
The journal of consumer marketing
54
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ECONIS (ZBW)
42
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11
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
12
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
13
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
14
Is my design better? : a co-creation perspective for online fashion design
Zhang, Hao
;
Ma, Zengguang
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10013286432
Saved in:
15
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu
;
Limbu, Yam B.
;
Fang, Xing
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
Saved in:
16
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
17
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
18
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
19
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
20
Teach students to communicate a brand story with transmedia storytelling
Cronin, John
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
Saved in:
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