//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand management
Consumer behaviour
Social web
Markenführung
42
Internet marketing
30
Konsumentenverhalten
30
Online-Marketing
30
Social Web
30
Brand image
22
Markenimage
22
Beziehungsmarketing
16
Relationship marketing
16
Social media marketing
16
Brand
12
Markenartikel
10
Marketing management
9
Marketingmanagement
9
Facebook
8
Advertising effects
6
Branding
6
Werbewirkung
6
Social networking sites
5
Werbung
5
Brand equity
4
Marketing communications
4
Viral marketing
4
Virales Marketing
4
Confidence
3
Consumer behavior
3
Customer integration
3
Internet
3
Kundenintegration
3
Personal branding
3
Social media advertising
3
Vertrauen
3
Brand loyalty
2
Communication
2
Computerspiel
2
Consumer behavior internet
2
more ...
less ...
Online availability
All
Undetermined
33
Type of publication
All
Article
42
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
Language
All
English
42
Author
All
Peltier, James
2
Schultz, Don E.
2
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Barger, Victor
1
Barger, Victor A.
1
Bayram, Pelin
1
Bhatt, Anil
1
Bhattarai, Ashok
1
Bilro, Ricardo Godinho
1
Black, Hulda G.
1
Boateng, Henry
1
Bozkurt, Sıddık
1
Chahal, Hardeep
1
Chennamaneni, Pavan Rao
1
Chinelato, Flavia Braga
1
Chopdar, Prasanta Kr
1
Clark, Melissa
1
Cronin, John
1
Dang, Anh
1
Du, Peng
1
Dąbrowski, Dariusz
1
Elbedweihy, Alaa M.
1
Elrehail, Hamzah
1
Elsharnouby, Mohamed H.
1
Evans, Leslie
1
Fang, Xing
1
Filieri, Raffaele
1
Foster, Jamye K.
1
Gligor, David
1
Gonçalves Filho, Cid
1
Ha, Sejin
1
Hatzithomas, Leonidas
1
Hernandez, Monica D.
1
Hettche, Matt
1
Holliman, Geraint
1
Horky, Alisha Blakeney
1
Hu, Jing
1
Huang, Ran
1
Humphrey, William F. <Jr.>
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
586
The journal of brand management : an international journal
556
The journal of product & brand management
390
Journal of retailing and consumer services
289
SpringerLink / Bücher
266
European journal of marketing : EJM
128
Psychology & marketing
112
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
106
Industrial marketing management : the international journal for industrial and high-tech firms
106
Marketing intelligence & planning
105
International journal of hospitality management
103
Journal of marketing management : MM
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
78
Journal of the Academy of Marketing Science
78
Springer eBook Collection
76
Marketing letters : a journal of research in marketing
72
Journal of promotion management : innovations in planning and applied research
71
Innovatives Markenmanagement
69
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
Journal of promotion management : JPM
67
Journal of fashion marketing and management
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
62
Journal of advertising research
62
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Qualitative market research : an international journal
59
Cogent business & management
57
Journal of marketing research : JMR
57
Research
57
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Business horizons
54
Journal of travel and tourism marketing
54
The journal of consumer marketing
54
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building human brands : the role of critical reviews
Pomirleanu, Nadia
;
Chennamaneni, Pavan Rao
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
Saved in:
2
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
3
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
6
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
7
Impacts of brand digitalization on brand market performance : the mediating role of brand competence and brand warmth
Li, Yao
;
Song, Xuge
;
Zhou, Mi
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10014313429
Saved in:
8
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
9
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
10
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->