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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Social web"
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Advertising
Brand management
Social web
Markenführung
42
Consumer behaviour
30
Internet marketing
30
Konsumentenverhalten
30
Online-Marketing
30
Social Web
30
Brand image
22
Markenimage
22
Beziehungsmarketing
16
Relationship marketing
16
Social media marketing
16
Brand
12
Markenartikel
10
Marketing management
9
Marketingmanagement
9
Facebook
8
Advertising effects
6
Branding
6
Werbewirkung
6
Social networking sites
5
Werbung
5
Brand equity
4
Marketing communications
4
Viral marketing
4
Virales Marketing
4
Confidence
3
Consumer behavior
3
Customer integration
3
Internet
3
Kundenintegration
3
Personal branding
3
Social media advertising
3
Vertrauen
3
Brand loyalty
2
Communication
2
Computerspiel
2
Consumer behavior internet
2
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33
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42
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42
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42
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English
42
Author
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Peltier, James
2
Schultz, Don E.
2
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Barger, Victor
1
Barger, Victor A.
1
Bayram, Pelin
1
Bhatt, Anil
1
Bhattarai, Ashok
1
Bilro, Ricardo Godinho
1
Black, Hulda G.
1
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1
Bozkurt, Sıddık
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Chahal, Hardeep
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Chopdar, Prasanta Kr
1
Clark, Melissa
1
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1
Dang, Anh
1
Du, Peng
1
Dąbrowski, Dariusz
1
Elbedweihy, Alaa M.
1
Elrehail, Hamzah
1
Elsharnouby, Mohamed H.
1
Evans, Leslie
1
Fang, Xing
1
Filieri, Raffaele
1
Foster, Jamye K.
1
Gligor, David
1
Gonçalves Filho, Cid
1
Ha, Sejin
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1
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Holliman, Geraint
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Hu, Jing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
584
The journal of brand management : an international journal
553
The journal of product & brand management
387
Journal of retailing and consumer services
286
SpringerLink / Bücher
261
European journal of marketing : EJM
126
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
104
Marketing intelligence & planning
104
International journal of hospitality management
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of internet marketing and advertising : IJIMA
67
Journal of promotion management : JPM
67
Journal of international consumer marketing
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of advertising research
62
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Qualitative market research : an international journal
59
Journal of marketing research : JMR
57
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Research
55
Business horizons
54
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
42
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1
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10
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42
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date (oldest first)
1
Building human brands : the role of critical reviews
Pomirleanu, Nadia
;
Chennamaneni, Pavan Rao
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
Saved in:
2
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
3
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
6
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
7
Impacts of brand digitalization on brand market performance : the mediating role of brand competence and brand warmth
Li, Yao
;
Song, Xuge
;
Zhou, Mi
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10014313429
Saved in:
8
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
9
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
10
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
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