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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Innovation diffusion"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Mobile business"
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Innovation diffusion
Internet marketing
Konsumentenverhalten
Mobile Business
10
Mobile business
10
Consumer behaviour
6
Kundenbindungsprogramm
5
Loyalty program
5
USA
4
United States
4
Innovation adoption
3
Innovationsakzeptanz
3
Mobile communications
3
Mobilkommunikation
3
Advertising effects
2
Direct marketing
2
Direktmarketing
2
Innovationsdiffusion
2
Marketing management
2
Marketingmanagement
2
Mobile marketing
2
Mobile phone
2
Mobiltelefon
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Product information
2
Produktinformation
2
Werbewirkung
2
Augmented reality
1
Beziehungsmarketing
1
CRM
1
Check-in
1
Consumer behavior
1
Data protection
1
Datenschutz
1
Decision-making
1
Digital retailing
1
E-commerce
1
Einzelhandel
1
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Article
8
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8
Aufsatz in Zeitschrift
8
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English
8
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Banerjee, Syagnik
2
Ha, Young
2
Im, Hyunjoo
2
Chiu, Hung-Chang
1
Dholakia, Ruby R.
1
Hsieh, Yi-Ching
1
Jhu, Shu-Jie
1
Kim, Jung-Hwan
1
Kim, Minjeong
1
McDowell, Danielle
1
Moorthi, Y. L. R.
1
Park, Minjung
1
Poddar, Amit
1
Rodriguez, Michael
1
Roy, Subhadip
1
Tang, Yun-Chia
1
Trainor, Kevin
1
Yancey, Scott
1
Yin, Chin-Ching
1
Yoo, Jungmin
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
40
Journal of internet commerce
15
International journal of business information systems : IJBIS
14
Journal of business research : JBR
14
Technological forecasting & social change : an international journal
12
The international journal of bank marketing : IJBM
11
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of electronic business
9
International journal of internet marketing and advertising : IJIMA
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Information systems and e-business management : ISeB
8
International journal of electronic marketing and retailing : IJEMR
8
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Information systems research : ISR
6
International journal of bank marketing
6
International journal of consumer studies
6
International journal of electronic finance : IJEF
6
International journal of technology marketing : IJTMkt
6
Journal of electronic commerce research : JECR
6
Business horizons
5
Electronic markets : the international journal on networked business
5
International journal of electronic business : IJEB
5
International journal of electronic commerce : IJEC
5
Marketing intelligence & planning
5
Psychology & marketing
5
Technology analysis & strategic management
5
Asia Pacific journal of marketing and logistics
4
Electronic commerce research
4
Electronic commerce research and applications
4
Information technology and management
4
International journal of enterprise information systems : an official publication of the Information Resources Management Association
4
International journal of retail and distribution management
4
International journal of services, economics and management
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of management information systems : JMIS
4
Journal of promotion management : innovations in planning and applied research
4
Pakistan journal of commerce and social sciences
4
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ECONIS (ZBW)
8
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1
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
2
Find me here : share store information through check-in
Yin, Chin-Ching
;
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10013277418
Saved in:
3
Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
Roy, Subhadip
;
Moorthi, Y. L. R.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 268-295
Persistent link: https://www.econbiz.de/10011779160
Saved in:
4
A conceptual model of the drivers and outcomes of mobile CRM application adoption
Rodriguez, Michael
;
Trainor, Kevin
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10011555654
Saved in:
5
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
6
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
7
Location-based mobile advertisements and gender targeting
Banerjee, Syagnik
;
Dholakia, Ruby R.
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 198-214
Persistent link: https://www.econbiz.de/10009666646
Saved in:
8
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
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