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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Consumer behaviour
68
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68
Relationship marketing
57
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56
Internet marketing
52
Online-Marketing
52
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49
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49
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Peltier, James
6
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
SpringerLink / Bücher
6,291
Journal of business research : JBR
3,901
International journal of production research
3,787
European journal of operational research : EJOR
3,488
International journal of production economics
3,365
Journal of business ethics : JOBE
3,090
NBER working paper series
2,531
IMF Staff Country Reports
2,438
Springer eBook Collection
2,330
Working paper / National Bureau of Economic Research, Inc.
2,273
NBER Working Paper
1,970
Industrial marketing management : the international journal for industrial and high-tech firms
1,920
Europäische Hochschulschriften / 5
1,813
Management science : journal of the Institute for Operations Research and the Management Sciences
1,779
Technological forecasting & social change : an international journal
1,688
IMF country report
1,360
Policy Research Working Paper Series
1,320
Discussion paper / Centre for Economic Policy Research
1,316
International journal of project management : the journal of The International Project Management Association
1,276
Journal of banking & finance
1,273
Finance research letters
1,229
Gabler Edition Wissenschaft
1,167
Journal of retailing and consumer services
1,133
International journal of hospitality management
1,118
Transportation research / E : an international journal
1,076
Research policy : policy, management and economic studies of science, technology and innovation
1,056
Working paper
1,025
The international journal of human resource management
1,014
Business strategy and the environment
975
Strategic Direction
975
Journal of Management Development
962
Omega : the international journal of management science
961
International Journal of Operations & Production Management
960
Computers & operations research : and their applications to problems of world concern ; an international journal
952
World Bank Other Operational Studies
924
Management Decision
908
Cogent business & management
903
World Bank Publications
898
Journal of knowledge management
893
Harvard business review : HBR
888
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ECONIS (ZBW)
114
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114
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Yao, Qi
;
Kuai, Ling
;
Jiang, Lan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 734-753
Persistent link: https://www.econbiz.de/10014428169
Saved in:
3
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
4
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
5
Converting idol worship into destination loyalty : a study of "idol pilgrimage tour" in China
Tian, Jingyi
;
Li, Ting
;
Chen, Rui
;
Yang, Kaining
;
Li, Ping
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 257-274
Persistent link: https://www.econbiz.de/10014521303
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
8
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
9
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
10
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
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