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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Consumer behaviour
113
Konsumentenverhalten
113
Internet marketing
100
Online-Marketing
100
Social Web
96
Social web
96
Online retailing
48
Online-Handel
48
Beziehungsmarketing
39
Relationship marketing
39
E-commerce
38
Electronic Commerce
38
Brand management
35
Markenführung
35
Advertising effects
30
Werbewirkung
30
Social media marketing
29
Viral marketing
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Virales Marketing
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Internet
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Peltier, James
6
Lee, Hyun-hwa
4
Lennon, Sharron J.
3
Limbu, Yam B.
3
Milne, George R.
3
Phau, Ian
3
Schibrowsky, John A.
3
Altobello, Suzanne A.
2
Banerjee, Syagnik
2
Bhattarai, Ashok
2
Bright, Laura F.
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Chattaraman, Veena
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Coker, Kesha K.
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Dix, Steve
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Farhang, Maryam
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Gilbert, Juan E.
2
Goldsmith, Ronald E.
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Ha, Young
2
Harridge-March, Sally
2
Hartemo, Mari
2
Hofacker, Charles F.
2
Im, Hyunjoo
2
Kabadayi, Sertan
2
Kim, Minjeong
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Kim, Seeun
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Kwon, Wi-suk
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Lepkowska-White, Elzbieta
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Lin, Tom M. Y.
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Lwin, Michael
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Ma, Yoon Jin
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Ma, Zecong
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Minor, Michael
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Nill, Alexander F.
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Rowley, Jennifer
2
Schultz, Don E.
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Soares, Ana Maria
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Stoel, Leslie
2
Stone, Merlin David
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
952
Journal of retailing and consumer services
716
SpringerLink / Bücher
581
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
403
NBER working paper series
381
Information systems research : ISR
332
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Online Information Review
329
Electronic commerce research
318
Springer eBook Collection
316
International journal of business information systems : IJBIS
313
Working paper / National Bureau of Economic Research, Inc.
297
International journal of internet marketing and advertising : IJIMA
287
Journal of internet commerce
267
NBER Working Paper
258
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Journal of management information systems : JMIS
239
Information systems and e-business management : ISeB
230
Industrial marketing management : the international journal for industrial and high-tech firms
229
Tourism management : research, policies, practice
225
International journal of hospitality management
224
International journal of electronic marketing and retailing : IJEMR
211
CESifo working papers
208
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Psychology & marketing
197
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
European journal of operational research : EJOR
186
Finance research letters
182
International journal of production research
180
Journal of advertising research
180
International journal of production economics
178
Information economics and policy : IEP
173
Premier reference source
170
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ECONIS (ZBW)
173
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1
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173
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
3
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
4
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
5
The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
6
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
7
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
8
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
9
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
10
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
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