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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Internet marketing
100
Online-Marketing
100
Social Web
96
Social web
96
Consumer behaviour
93
Konsumentenverhalten
93
Beziehungsmarketing
35
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35
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32
Online-Handel
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29
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Peltier, James
6
Lennon, Sharron J.
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Limbu, Yam B.
3
Milne, George R.
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Schibrowsky, John A.
3
Altobello, Suzanne A.
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Banerjee, Syagnik
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Bhattarai, Ashok
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Ha, Young
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Hofacker, Charles F.
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Im, Hyunjoo
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Kabadayi, Sertan
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Kim, Seeun
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Kwon, Wi-suk
2
Lee, Hyun-hwa
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Lepkowska-White, Elzbieta
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Lin, Tom M. Y.
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Ma, Zecong
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Minor, Michael
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Nill, Alexander F.
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Phau, Ian
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Rowley, Jennifer
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Schultz, Don E.
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Stoel, Leslie
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Stone, Merlin David
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Straker, Karla
2
Wolf, Marco
2
Woodcock, Neil David
2
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Yoon, Hye Jin
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
701
SpringerLink / Bücher
432
Technological forecasting & social change : an international journal
383
Journal of retailing and consumer services
380
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
325
Telecommunications policy : the international journal of digital economy, data sciences and new media
270
International journal of internet marketing and advertising : IJIMA
257
Information systems research : ISR
254
NBER working paper series
240
International journal of business information systems : IJBIS
232
Management science : journal of the Institute for Operations Research and the Management Sciences
221
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
202
Online Information Review
198
Journal of management information systems : JMIS
196
Tourism management : research, policies, practice
192
Springer eBook Collection
191
Working paper / National Bureau of Economic Research, Inc.
176
Journal of internet commerce
175
Journal of advertising research
173
Electronic commerce research
168
HMD : Praxis der Wirtschaftsinformatik
166
CESifo working papers
158
International journal of hospitality management
158
NBER Working Paper
155
Journal of marketing communications
154
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
154
Industrial marketing management : the international journal for industrial and high-tech firms
150
Psychology & marketing
141
International journal of advertising : the review of marketing communications
140
International journal of electronic marketing and retailing : IJEMR
137
Management information systems : mis quarterly
137
Business horizons
129
Journal of travel and tourism marketing
128
Information economics and policy : IEP
126
International journal of electronic commerce : IJEC
122
International journal of e-business research : an official publication of the Information Resources Management Association
118
Information systems and e-business management : ISeB
114
Journal of electronic commerce research : JECR
114
International journal of networking and virtual organisations : IJNVO
113
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ECONIS (ZBW)
149
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1
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10
of
149
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
3
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
4
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
5
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
6
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
7
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
8
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
9
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
10
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
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