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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Online retailing
48
Online-Handel
48
Consumer behaviour
43
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E-commerce
25
Electronic Commerce
25
Internet marketing
18
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Lee, Hyun-hwa
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Kim, Minjeong
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Limbu, Yam B.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
384
Journal of business research : JBR
213
Electronic commerce research
133
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
115
International journal of electronic marketing and retailing : IJEMR
104
Journal of internet commerce
101
Information systems research : ISR
94
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of electronic commerce research : JECR
75
Journal of retailing
73
International journal of electronic commerce : IJEC
72
European journal of operational research : EJOR
71
International journal of business information systems : IJBIS
68
International journal of retail & distribution management
68
Journal of management information systems : JMIS
67
International journal of production economics
66
NBER working paper series
65
Electronic commerce research and applications
64
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
64
International journal of internet marketing and advertising : IJIMA
63
The international review of retail, distribution and consumer research
63
International journal of hospitality management
58
SpringerLink / Bücher
58
Transportation research / E : an international journal
53
International journal of e-business research : an official publication of the Information Resources Management Association
52
International journal of retail and distribution management
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Working paper / National Bureau of Economic Research, Inc.
52
Cogent business & management
51
Asia Pacific journal of marketing and logistics
50
International journal of consumer studies
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Electronic markets : the international journal on networked business
45
Information systems and e-business management : ISeB
45
NBER Working Paper
45
Psychology & marketing
45
International journal of production research
44
Technological forecasting & social change : an international journal
44
International journal of procurement management
42
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ECONIS (ZBW)
48
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1
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
2
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
3
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
4
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
5
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
6
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
7
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
8
How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement
Joo, Eunsin
;
Yang, Jing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 754-772
Persistent link: https://www.econbiz.de/10014428170
Saved in:
9
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
10
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
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