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~isPartOf:"Journal of retailing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Business-to-business marketing"
~subject:"Dienstleistung"
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Search: subject:"Nachkaufmarketing"
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Business-to-business marketing
Dienstleistung
Customer service
52
Kundenservice
52
Dienstleistungsqualität
23
Service quality
23
Customer satisfaction
21
Kundenzufriedenheit
21
Beziehungsmarketing
20
Consumer behaviour
20
Konsumentenverhalten
20
Relationship marketing
20
Beschwerdemanagement
13
Complaint management
13
Einzelhandel
9
Retail trade
9
B-to-B-Marketing
7
Salespeople
6
Verkaufspersonal
6
Dienstleistungssektor
5
Lieferantenmanagement
5
Online retailing
5
Online-Handel
5
Service industry
5
Supplier relationship management
5
Leistungsmotivation
4
Work motivation
4
Arbeitszufriedenheit
3
Bundling strategy
3
Contract theory
3
E-commerce
3
Electronic Commerce
3
Frontline employees
3
Job satisfaction
3
Leistungsbündel
3
Lieferkette
3
Product quality
3
Product returns
3
Produktqualität
3
Service failure
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Ulaga, Wolfgang
2
Allaway, Arthur
1
Backhaus, Klaus
1
Bellos, Ioannis
1
Bharadwaj, Sundar G.
1
Böttcher, Martin
1
Cobelli, Nicola
1
Confente, Ilenia
1
D'Souza, Giles
1
Eggert, Andreas
1
Ellinger, Alexander E.
1
Falk, Tomas
1
Falkenreck, Christine
1
Gligor, David M.
1
Handrich, Matthias
1
Heidenreich, Sven
1
Klingner, Stephan
1
Kowalkowski, Christian
1
Palmer, David W.
1
Reinartz, Werner J.
1
Russo, Ivan
1
Steiner, Michael
1
Wagner, Ralf
1
Wirtz, Jochen
1
Wittkowski, Kristina
1
Worm, Stefan
1
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Journal of retailing
Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of business & industrial marketing
The journal of services marketing
17
International journal of hospitality management
7
Journal of service management
7
The service industries journal
5
Journal of service research
4
SpringerLink / Bücher
4
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Journal of service research : JSR
3
Journal of service theory and practice
3
Reihe Dienstleistungsmanagement, Dienstleistungsmarketing
3
International journal of innovation management
2
Schriften zu Marketing und Management
2
TCW
2
(Inst. for Gov. Research. Service Monographs of the U.S. Gov.
1
A Research Agenda for Service Marketing
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asian business & management
1
Australasian marketing journal
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business horizons
1
California management review
1
Context and semantics for knowledge management : technologies for personal productivity
1
DUV / Wirtschaftswissenschaft
1
Decision sciences : DS
1
Dienstleistungscontrolling
1
Dienstleistungsmanagement : Jahrbuch
1
Dienstleistungsmanagement, Dienstleistungsmarketing
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
ESCP-EAP working paper
1
Enlightening tourism : ET ; a pathmaking journal
1
European journal of marketing
1
European journal of marketing : EJM
1
European review of service economics and management
1
Forschung aus der Hans-Böckler-Stiftung
1
Forschungsbeiträge des Lehrstuhls Univ.-Prof. Dr. Anton Meyer und der Fördergesellschaft Finanzdienstleistungs-Marketing (FFM) e.V. an der Johannes-Gutenberg-Universität Mainz
1
Forum Dienstleistungsmanagement
1
Gabler Edition Wissenschaft
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ECONIS (ZBW)
9
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1
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
2
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Saved in:
3
Service design for a holistic customer experience : a process framework
Bellos, Ioannis
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1718-1736
Persistent link: https://www.econbiz.de/10012506026
Saved in:
4
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
5
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
6
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
7
The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven
;
Wittkowski, Kristina
;
Handrich, Matthias
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
Saved in:
8
A longitudinal examination of internet-based customer service system usage in small companies
Palmer, David W.
;
Ellinger, Alexander E.
;
Allaway, Arthur
; …
- In:
The journal of business & industrial marketing
27
(
2012
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10009511274
Saved in:
9
Providing a method for composing modular B2B services
Böttcher, Martin
;
Klingner, Stephan
- In:
The journal of business & industrial marketing
26
(
2011
)
5
,
pp. 320-331
Persistent link: https://www.econbiz.de/10009272409
Saved in:
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