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~isPartOf:"Journal of retailing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Einzelhandel
Marketingmanagement
Consumer behaviour
587
Konsumentenverhalten
587
Retail trade
151
Beziehungsmarketing
148
Relationship marketing
148
Brand management
86
Markenführung
86
Online retailing
70
Online-Handel
70
Brand image
60
Markenimage
60
Brand
52
Markenartikel
49
Customer satisfaction
48
Kundenzufriedenheit
48
Preismanagement
48
Pricing strategy
48
Dienstleistungsqualität
43
Service quality
43
Marketing management
41
E-commerce
40
Electronic Commerce
40
Internet marketing
38
Online-Marketing
38
Viral marketing
33
Virales Marketing
33
Retailing
31
USA
30
United States
30
Sales promotion
29
Verkaufsförderung
29
Distribution channel
28
Social Web
28
Social web
28
Theorie
28
Theory
28
Vertriebsweg
28
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180
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2
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2
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Grewal, Dhruv
8
Breugelmans, Els
5
Campo, Katia
5
Noble, Stephanie M.
5
Biswas, Dipayan
4
Burton, Scot
4
Howlett, Elizabeth
4
Nordfält, Jens
4
Bearden, William O.
3
Bodur, H. Onur
3
Dekimpe, Marnik G.
3
Geyskens, Inge
3
Hagtvedt, Henrik
3
Kumar, V.
3
Lamey, Lien
3
Melis, Kristina
3
Roggeveen, Anne L.
3
Ruyter, Ko de
3
Sethuraman, Raj
3
Verhoef, Peter C.
3
Ahlbom, Carl-Philip
2
Beitelspacher, Lauren Skinner
2
Berry, Christopher
2
Blut, Markus
2
Bolton, Ruth N.
2
Calantone, Roger J.
2
Chandukala, Sandeep R.
2
Chebat, Jean-Charles
2
Chen, Haipeng
2
Dahl, Darren W.
2
Deleersnyder, Barbara
2
Eisend, Martin
2
Emrich, Oliver
2
Esmark, Carol L.
2
Fox, Edward J.
2
Gauri, Dinesh Kumar
2
Gustafsson, Anders
2
Hardesty, David M.
2
Hoyer, Wayne D.
2
Hughes, Douglas E.
2
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Journal of retailing
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
501
Journal of business research : JBR
185
International journal of retail & distribution management
123
The international review of retail, distribution and consumer research
113
International journal of retail and distribution management
65
Psychology & marketing
51
European journal of marketing : EJM
48
Journal of marketing
44
Marketing intelligence & planning
40
Journal of marketing communications
38
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Asia Pacific journal of marketing and logistics
36
The journal of consumer marketing
36
The journal of product & brand management
36
European journal of operational research : EJOR
35
International journal of electronic marketing and retailing : IJEMR
34
Journal of strategic marketing
34
The journal of brand management : an international journal
32
Journal of marketing management : MM
30
International journal of consumer studies
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Marketing : ZFP ; journal of research and management
27
Cogent business & management
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
The journal of services marketing
23
Business horizons
22
Journal of marketing research : JMR
21
International journal of production economics
20
Journal of Islamic marketing : JIMA
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of marketing theory and practice
20
Journal of fashion marketing and management
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of Indian culture and business management
18
Journal of promotion management : innovations in planning and applied research
17
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ECONIS (ZBW)
180
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1
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
3
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
4
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
5
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
6
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
7
Consumer search : what can we learn from pre-purchase data?
Honka, Elisabeth
;
Seiler, Stephan
;
Ursu, Raluca
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 114-129
Persistent link: https://www.econbiz.de/10014527107
Saved in:
8
Unlocking the potential of web data for retailing research
Guyt, Jonne
;
Datta, Hannes
;
Boegershausen, Johannes
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
Saved in:
9
Utilising eye-tracking data in retailing field research : a practical guide
Nordfält, Jens
;
Ahlbom, Carl-Philip
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 148-160
Persistent link: https://www.econbiz.de/10014527112
Saved in:
10
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
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