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~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Loyalty card"
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Kundenbindungsprogramm
22
Loyalty program
22
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
12
Relationship marketing
12
Loyalty programs
6
Sales promotion
6
Theorie
6
Theory
6
Verkaufsförderung
6
Einzelhandel
5
Rabatt
5
Rebate
5
Retail trade
5
Customer satisfaction
3
Kundenzufriedenheit
3
Marketing management
3
Marketingmanagement
3
Retailing
3
Brand management
2
Food retailing
2
Food trade
2
Lebensmitteleinzelhandel
2
Lebensmittelhandel
2
Loyalty program design
2
Markenführung
2
Performance measurement
2
Performance-Messung
2
Preisdifferenzierung
2
Preismanagement
2
Price discrimination
2
Pricing strategy
2
Target group
2
Targeted coupons
2
USA
2
United States
2
Zielgruppe
2
Beschaffung
1
Big Data
1
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Article
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English
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Breugelmans, Els
4
Bijmolt, Tammo H. A.
3
Dorotic, Matilda
2
Liu-Thompkins, Yuping
2
Verhoef, Peter C.
2
Basso, Leonardo J.
1
Bauner, Christoph
1
Bradlow, Eric T.
1
Brečić, Ružica
1
Brumbaugh, Anne M.
1
Capizzani, Mario
1
Chun, So Yeon
1
Demoulin, Nathalie T. M.
1
Evanschitzky, Heiner
1
Flores, Constanza
1
Fok, Dennis
1
Fudurić, Morana
1
Gabel, Sebastian
1
Ganesh, Jaishankar
1
Gardete, Pedro
1
González, Jorge
1
Gorton, Matthew
1
Guhl, Daniel
1
Hong, Zhao
1
Huchzermeier, Arnd
1
Inman, J. Jeffrey
1
Jaenicke, Edward
1
Kannan, P. K.
1
Kopalle, Praveen K.
1
Kumar, V.
1
Kumar, Viswanathan
1
Liu, Huan
1
Lobschat, Lara
1
Montoya, Ricardo
1
Mutius, Bernhard von
1
Neslin, Scott A.
1
Osuna, Ignacio
1
Panzone, Luca A.
1
Park, Young-Hoon
1
Pillai, Kishore Gopalakrishna
1
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Journal of retailing
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
International journal of hospitality management
16
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The Cornell hospitality quarterly
4
Theoretical economics letters
4
Tourism management : research, policies, practice
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of production economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
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ECONIS (ZBW)
22
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22
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
3
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
4
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
5
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
6
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
7
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
8
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
9
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
10
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
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