Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Ricardo Montoya, Constanza Flores
| Year of publication: |
2019
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|---|---|
| Authors: | Montoya, Ricardo ; Flores, Constanza |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 30.2019, 1, p. 107-118
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| Subject: | Loyalty programs | Rewards | Goals | Combined currency | Points-plus-cash | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Vergütungssystem | Compensation system | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion | Leistungsanreiz | Performance incentive | Leistungsentgelt | Performance pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-019-09482-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012017470