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~isPartOf:"Journal of retailing"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Markenimage
Brand image
8
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7
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Brand equity
4
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brand equity
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Baldi, Francesco
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Journal of retailing
The international review of retail, distribution and consumer research
Journal of business research : JBR
45
The journal of brand management : an international journal
26
Journal of retailing and consumer services
15
European journal of marketing : EJM
14
The journal of product & brand management
14
International journal of hospitality management
13
Cogent business & management
12
Journal of marketing
9
Journal of marketing communications
8
Asia Pacific journal of marketing and logistics
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
Marketing intelligence & planning
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of sports marketing & sponsorship
5
Journal of marketing for higher education
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
AMS review : official publication of the Academy of Marketing Science
4
Administrative Sciences : open access journal
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Journal of Asian finance, economics and business : JAFEB
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of hospitality marketing & management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing i menedžment innovacij : m&mi
4
The journal of business & industrial marketing
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The journal of consumer marketing
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The marketing review
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ECONIS (ZBW)
8
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1
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
2
Valuation of brand equity and retailer growth strategies using real options
Trigeorgis, Lenos
;
Baldi, Francesco
;
Katsikeas, …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 523-544
Persistent link: https://www.econbiz.de/10013270694
Saved in:
3
Brand building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
Saved in:
4
Leveraging social media-based determinants to build customer-based brand equity of a retailer
Mathur, Manisha
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 554-575
Persistent link: https://www.econbiz.de/10011988220
Saved in:
5
The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
Beneke, Justin
;
Sousa, Simona de
;
Mbuyu, Marcelle
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10011648625
Saved in:
6
The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee
;
Huddleston, Patricia
- In:
The international review of retail, distribution and …
24
(
2014
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
Saved in:
7
Private label brands : major perspective of two customer-based brand equity models
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 431-452
Persistent link: https://www.econbiz.de/10010384760
Saved in:
8
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
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