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~isPartOf:"Journal of retailing"
~isPartOf:"The journal of product & brand management"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"nld"
~language:"spa"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Volatility
Consumer behaviour
695
Brand management
435
Markenführung
435
Brand image
335
Markenimage
335
Einzelhandel
276
Retail trade
276
Brand
225
Markenartikel
221
Relationship marketing
215
Beziehungsmarketing
214
Preismanagement
111
Pricing strategy
111
Online retailing
92
Online-Handel
91
Internet marketing
85
Online-Marketing
85
Social Web
75
Social web
75
Customer satisfaction
71
Kundenzufriedenheit
71
Marketing management
71
Distribution channel
70
Marketingmanagement
70
Vertriebsweg
70
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65
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64
Theorie
60
Theory
60
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57
Verkaufsförderung
57
Advertising effects
56
Werbewirkung
56
Retailing
55
E-commerce
54
Electronic Commerce
54
Emotion
53
Luxury goods
50
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695
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6
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Grewal, Dhruv
14
Guzman, Francisco
9
Nordfält, Jens
7
Breugelmans, Els
6
Campo, Katia
6
Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Blut, Markus
5
Monroe, Kent B.
5
Burton, Scot
4
Fetscherin, Marc
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Suri, Rajneesh
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Areni, Charles Scott
3
Bagozzi, Richard P.
3
Balasubramanian, Siva Kumar
3
Bearden, William O.
3
Biswas, Abhijit
3
Coker, Kesha K.
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Hardesty, David M.
3
Haruvy, Ernan
3
Hegner, Sabrina
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Kang, Jiyun
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Loureiro, Sandra Maria Correia
3
Ma, Yu
3
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Journal of retailing
The journal of product & brand management
Journal of business research : JBR
1,994
Journal of retailing and consumer services
1,931
International journal of consumer studies
760
Energy economics
749
International journal of hospitality management
725
Psychology & marketing
659
Finance research letters
616
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Applied economics
537
International review of financial analysis
429
Journal of banking & finance
412
Management science : journal of the Institute for Operations Research and the Management Sciences
407
Economics letters
395
Asia Pacific journal of marketing and logistics
391
Economic modelling
390
International review of economics & finance : IREF
389
Applied economics letters
379
The journal of futures markets
360
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Journal of econometrics
337
The North American journal of economics and finance : a journal of financial economics studies
327
Journal of travel and tourism marketing
321
Journal of international consumer marketing
320
Cogent business & management
309
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
Tourism management : research, policies, practice
301
Journal of marketing communications
300
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of marketing
289
Marketing letters : a journal of research in marketing
289
Journal of the Academy of Marketing Science
284
Research in international business and finance
284
The journal of consumer marketing
284
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ECONIS (ZBW)
695
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1
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10
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695
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Consumer search : what can we learn from pre-purchase data?
Honka, Elisabeth
;
Seiler, Stephan
;
Ursu, Raluca
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 114-129
Persistent link: https://www.econbiz.de/10014527107
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
8
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
9
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
10
Healthy shopping dynamics : the healthiness of sequential grocery choices
Ittersum, Koert van
;
Heide, Martine T. van der
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10014526950
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