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~isPartOf:"Journal of retailing"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~person:"Shankar, Venkatesh"
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Consumer behaviour
3
Konsumentenverhalten
3
Distribution channel
2
Einzelhandel
2
Retail trade
2
Theorie
2
Theory
2
Vertriebsweg
2
Advertising
1
Analytic models
1
Beziehungsmarketing
1
Bundling strategy
1
Construal level theory
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Duopol
1
Duopoly
1
Efficient Consumer Response
1
Efficient consumer response
1
Einzelhandelspreis
1
Game theory
1
Innovation management
1
Innovationsmanagement
1
Leistungsbündel
1
Lieferantenmanagement
1
Market research
1
Marketing management
1
Marketing-mix
1
Marketingmanagement
1
Marktforschung
1
Preismanagement
1
Pricing
1
Pricing strategy
1
Relationship marketing
1
Retail bundling
1
Retail price
1
Service quality
1
Services marketing
1
Spieltheorie
1
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Kreutzer, Ralf T.
Malhotra, Naresh K.
Shankar, Venkatesh
Grewal, Dhruv
15
Verhoef, Peter C.
7
Campo, Katia
6
Noble, Stephanie M.
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Blut, Markus
5
Breugelmans, Els
5
Dant, Rajiv P.
5
Kumar, V.
5
Ruyter, Ko de
5
Brady, Michael K.
4
Evanschitzky, Heiner
4
Ganesan, Shankar
4
Mantrala, Murali K.
4
Neslin, Scott A.
4
Palmatier, Robert W.
4
Patrick, Vanessa M.
4
Pauwels, Koen
4
Ratchford, Brian Thomas
4
Wetzels, Martin
4
Biswas, Dipayan
3
Brown, James R.
3
Cai, Gangshu
3
Cronin, J. J.
3
Farris, Paul W.
3
Fay, Scott
3
Gustafsson, Anders
3
Herhausen, Dennis
3
Herrmann, Andreas
3
Hult, G. Tomas M.
3
Inman, J. Jeffrey
3
Lamey, Lien
3
Lemon, Katherine N.
3
Ma, Yu
3
MacKenzie, Scott B.
3
Maxham, James G., III.
3
Melis, Kristina
3
Mittal, Vikas
3
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Journal of retailing
SpringerLink / Bücher
24
Review of marketing research
17
Lehrbuch
11
Springer eBook Collection
11
Legends in marketing
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
SAGE library in marketing
7
Springer eBook Collection / Business and Economics
7
essentials
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
Journal of the Academy of Marketing Science
5
MSI reports : working paper series
5
Studienwissen kompakt
5
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
5
Handbook of marketing strategy
4
Journal of marketing research : JMR
4
Review of Marketing Research Ser.
4
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
4
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Essentials
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Journal of marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
BTE-Fachdokumentation
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international consumer marketing
2
Kundenzentrierte Unternehmensführung
2
MOREMEDIA
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing Science
2
Marketing intelligence & planning
2
Mays Business School Research Paper
2
Psychology & marketing
2
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ECONIS (ZBW)
5
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1
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
2
Pricing strategies for hybrid bundles : analytical model and insights
Meyer, Jeffrey
;
Shankar, Venkatesh
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011504965
Saved in:
3
Innovations in shopper
marketing
: current insights and future research issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali K.
- In:
Journal of retailing
87
(
2011
),
pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
Saved in:
4
Contrasting the drivers of switching intent and switching bhavior in contractual service settings
Wirtz, Jochen
;
Xiao, Ping
;
Chiang, Jeongwen
;
Malhotra, …
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 463-480
Persistent link: https://www.econbiz.de/10010473276
Saved in:
5
Efficient replenishment in the distribution channel
Yan, Dong
;
Shankar, Venkatesh
;
Dresner, Martin
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 253-278
Persistent link: https://www.econbiz.de/10003515637
Saved in:
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