Pricing strategies for hybrid bundles : analytical model and insights
Year of publication: |
June 2016
|
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Authors: | Meyer, Jeffrey ; Shankar, Venkatesh |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 2, p. 133-146
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Subject: | Services marketing | Pricing | Retail bundling | Analytic models | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Theorie | Theory | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price | Dienstleistungsmarketing |
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