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~isPartOf:"Journal of retailing"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Success factor"
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Bilanzielle Bewertung
Einzelhandel
Success factor
Handelsmarke
15
Store brand
15
Retail trade
13
Brand management
11
Consumer behaviour
11
Konsumentenverhalten
11
Markenführung
11
Brand
9
Markenartikel
9
Einzelhandelspreis
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Retail price
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5
Marketing management
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Preismanagement
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Private labels
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Lebensmittelhandel
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Retail strategy
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Spieltheorie
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Vertriebsweg
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13
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Chung, Hwan
2
Dekimpe, Marnik G.
2
Geyskens, Inge
2
Lee, Eunkyu
2
Sethuraman, Raj
2
Ter Braak, Anne
2
Bachtel, Robert C.
1
Bauner, Christoph
1
Bodur, H. Onur
1
Campo, Katia
1
Chebat, Jean-Charles
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1
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1
Katrijn, Gielens
1
Keller, Kristopher Oliver
1
Ma, Yu
1
Namin, Aidin
1
Palmeira, Maricio M.
1
Smith, Ronn J.
1
Steenkamp, Jan-Benedict E. M.
1
Thomas, Dominic
1
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Vroegrijk, Mark
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Journal of retailing
Journal of retailing and consumer services
38
The international review of retail, distribution and consumer research
15
International journal of retail & distribution management
14
European journal of operational research : EJOR
10
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Journal of business research : JBR
8
SpringerLink / Bücher
8
International journal of production economics
6
Springer Proceedings in Business and Economics
6
Transportation research / E : an international journal
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
European review of agricultural economics : ERAE
4
Handelsforschung
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Review of industrial organization : RIO
4
The journal of product & brand management
4
Applied economics letters
3
Cogent business & management
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail and distribution management
3
Journal of agricultural & food industrial organization
3
Journal of food products marketing
3
Journal of marketing
3
Omega : the international journal of management science
3
The journal of consumer marketing
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Annales Universitatis Mariae Curie-Skłodowska / H
2
Australasian marketing journal
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Branding competence
2
Decision sciences : DS
2
Discussion papers / CEPR
2
European retail research
2
Improving marketing strategies for private label products
2
International journal of Indian culture and business management
2
International journal of economic research
2
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ECONIS (ZBW)
13
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1
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10
of
13
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date (oldest first)
1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
4
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
5
Effect of store brand introduction on channel price leadership : an empirical investigation
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10011833431
Saved in:
6
Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne
;
Deleersnyder, Barbara
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
Saved in:
7
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
8
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
9
Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
Saved in:
10
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
1
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