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~isPartOf:"Journal of retailing"
~subject:"Relationship marketing"
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Search: subject_exact:"Vertriebsform"
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Relationship marketing
Distribution channel
68
Vertriebsweg
68
Einzelhandel
36
Retail trade
36
Consumer behaviour
25
Konsumentenverhalten
25
E-commerce
20
Electronic Commerce
20
Online retailing
20
Online-Handel
20
Beziehungsmarketing
15
Preismanagement
11
Pricing strategy
11
Game theory
9
Spieltheorie
9
Multichannel retailing
8
Marketing management
7
Marketingmanagement
7
Internet marketing
6
Lieferkette
6
Online-Marketing
6
Retailing
6
Supply chain
6
Theorie
6
Theory
6
Food retailing
5
Lebensmitteleinzelhandel
5
Lieferantenmanagement
5
Multichannel strategy
5
Multikanalvertrieb
5
Supplier relationship management
5
Distribution channels
4
Emerging economies
4
Marketing channels
4
Pricing
4
Retail assortment
4
Schwellenländer
4
Sortiment
4
Brand management
3
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15
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Neslin, Scott A.
3
Pauwels, Koen
3
Anderl, Eva
1
Bilgicer, Tolga
1
Biswas, Dipayan
1
Breugelmans, Els
1
Calantone, Roger J.
1
Campo, Katia
1
Chen, Jialie
1
Chen, Lin
1
Chiang, Jeongwen
1
Chintagunta, Pradeep K.
1
Eisend, Martin
1
Farris, Paul W.
1
Gangwar, Manish
1
Grewal, Dhruv
1
Guissoni, Leandro A.
1
Hibbard, Jonathan D.
1
Hult, G. Tomas M.
1
Hunt, Shelby D.
1
Jedidi, Kamel
1
Jia, Fan
1
Kim, Stephen K.
1
Konuş, Umut
1
Kopalle, Praveen K.
1
Kunz, Werner
1
Lamey, Lien
1
Langerak, Fred
1
Lehmann, Donald R.
1
Li, Jing
1
Mantrala, Murali K.
1
Melis, Kristina
1
Neves, Marcos Fava
1
Okazaki, Shintaro
1
Plangger, Kirk
1
Rao, Vithala R.
1
Ratchford, Brian Thomas
1
Ruyter, Ko de
1
Schumann, Jan Hendrik
1
Soysal, Gonca
1
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Journal of retailing
Journal of retailing and consumer services
25
Journal of business research : JBR
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing channels : ... distribution systems, strategy, and management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
The international review of retail, distribution and consumer research
7
International journal of retail & distribution management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Asia Pacific journal of marketing and logistics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of business & industrial marketing
5
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
5
European journal of operational research : EJOR
4
Handbuch Multi-Channel-Marketing
4
International journal of production economics
4
International journal of retail and distribution management
4
Journal of marketing
4
Journal of service research : JSR
4
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
European journal of marketing
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Inventi impact: retailing & consumer services
3
Journal of marketing channels : distribution systems, strategy, and management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing intelligence & planning
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
SpringerLink / Bücher
3
The service industries journal
3
Cogent business & management
2
Contemporary issues in digital marketing
2
Die Bank
2
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
2
European retail research
2
Handbook of marketing strategy
2
International business review : the official journal of the European International Business Academy
2
International journal of electronic customer relationship management : IJECRM
2
International journal of production research
2
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ECONIS (ZBW)
15
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1
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
2
Evaluating strategies for promoting retail mobile channel using a hidden Markov model
Chen, Jialie
;
Rao, Vithala R.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014283362
Saved in:
3
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
4
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
5
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
6
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
7
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
8
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
9
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
10
The hare and the tortoise : do earlier adopters of online channels purchase more?
Li, Jing
;
Konuş, Umut
;
Pauwels, Koen
;
Langerak, Fred
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011309673
Saved in:
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