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~isPartOf:"Journal of retailing"
~subject:"Targeted coupons"
~subject:"USA"
~type_genre:"Article in journal"
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Search: subject_exact:"Loyalty card"
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Targeted coupons
USA
Kundenbindungsprogramm
14
Loyalty program
14
Consumer behaviour
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Beziehungsmarketing
6
Relationship marketing
6
Rabatt
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Rebate
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Theorie
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Theory
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Sales promotion
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Verkaufsförderung
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Brand management
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Customer satisfaction
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Einzelhandel
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Food retailing
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Food trade
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Kundenzufriedenheit
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Lebensmitteleinzelhandel
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Brumbaugh, Anne M.
1
Capizzani, Mario
1
Gabel, Sebastian
1
González, Jorge
1
Guhl, Daniel
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Osuna, Ignacio
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Rosa, Jose Antonio
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Su, Meng
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Sun, Luping
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Journal of retailing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of marketing
3
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of financial services marketing : JFSM
2
Journal of retailing and consumer services
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American business law journal : the official publication of the American Business Law Association
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American economic journal : a journal of the American Economic Association
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Economic perspectives
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Health marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business innovation and research
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International journal of management & enterprise development : IJMED
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International journal of management and marketing research : IJMMR
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International journal of retail & distribution management
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Issues in accounting education
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Journal for labour market research
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Journal of advertising research
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Journal of air transport management
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Journal of business research : JBR
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour : an international research review
1
Journal of historical research in marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of payments strategy & systems
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of revenue and pricing management
1
MIT sloan management review
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MSI reports : working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Review / Federal Reserve Bank of St. Louis
1
The Rand journal of economics
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The international review of retail, distribution and consumer research
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The journal of economic perspectives : EP ; a journal of the American Economic Association
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1
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
2
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
3
Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng
;
Zheng, Xiaona
;
Sun, Luping
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
Saved in:
4
Perceived discrimination, cashier metaperceptions, embarrassment, and confidence as influencers of coupon use : an ethnoracial-socioeconomic analysis
Brumbaugh, Anne M.
;
Rosa, Jose Antonio
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 347-362
Persistent link: https://www.econbiz.de/10003892375
Saved in:
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