Perceived discrimination, cashier metaperceptions, embarrassment, and confidence as influencers of coupon use : an ethnoracial-socioeconomic analysis
Year of publication: |
2009
|
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Authors: | Brumbaugh, Anne M. ; Rosa, Jose Antonio |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 3, p. 347-362
|
Subject: | Kundenbindungsprogramm | Loyalty program | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | USA | United States |
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