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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of vacation marketing : an international journal"
~person:"Dwivedi, Yogesh Kumar"
~person:"Gil Saura, Irene"
~subject:"Markenführung"
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Dwivedi, Yogesh Kumar
Gil Saura, Irene
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Journal of retailing and consumer services
Journal of vacation marketing : an international journal
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of service theory and practice : JSTP
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The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed
;
Rana, Nripendra P.
;
Dwivedi, Yogesh Kumar
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
Saved in:
2
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
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