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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"MIS quarterly"
~subject:"Social Web"
~subject:"Viral marketing"
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Search: subject_exact:"Personalization"
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Social Web
Viral marketing
Personalization
30
Personalisierung
24
Consumer behaviour
20
Konsumentenverhalten
20
Online retailing
15
Online-Handel
15
Internet marketing
9
Online-Marketing
9
Social web
9
Virales Marketing
9
Data Mining
7
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7
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7
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7
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6
Beziehungsmarketing
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5
Text mining
5
Customer satisfaction
4
Einzelhandel
4
Kundenzufriedenheit
4
Online reviews
4
Retail trade
4
Artificial intelligence
3
Data protection
3
Datenschutz
3
Künstliche Intelligenz
3
Brand image
2
Confidence
2
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2
Digitale Plattform
2
Machine learning
2
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2
Mobile Anwendung
2
Mobile application
2
Personality psychology
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Aggarwal, Rohit
1
Alarood, Ala Abdulsalam
1
Ali Ahani
1
Alsalem, Khalaf Okab
1
Alzahrani, Ahmed Omar
1
Alzate, Miriam
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Antwi, Collins Opoku
1
Arce-Urriza, Marta
1
Arji, Goli
1
Bambauer-Sachse, Silke
1
Bartholomew, Darrell E.
1
Bond, Samuel D.
1
Cebollada, Javier
1
Chen, Si
1
Costa, Ana
1
Debrah, Emmanuel
1
Deng, Fengyi
1
Eslami, Seyed Pouyan
1
Ghabban, Fahad
1
Ghasemaghaei, Maryam
1
Gray, Peter
1
Guerreiro, João Pedro Silva Martins
1
Gyamfi, Samuel Adu
1
Henriques, Roberto
1
Hossein Ahmadi
1
Jiang, Yuanchun
1
Johnson, Steven L.
1
Kitchens, Brent
1
Mangold, Sabrina
1
Midha, Vishal
1
Moro, Sérgio
1
Nilashi, Mehrbakhsh
1
Oh, Yun Kyung
1
Samad, Sarminah
1
Sullivan, Nicholas
1
Thakur, Rakhi
1
Tran, Trang P.
1
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Journal of retailing and consumer services
MIS quarterly
Tourism management : research, policies, practice
17
International journal of hospitality management
15
Electronic commerce research
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of business research : JBR
14
Journal of management information systems : JMIS
10
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Information systems research : ISR
7
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Tourism management perspectives : TMP
5
Electronic commerce research and applications
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of marketing communications
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Cogent business & management
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production research
3
Journal of international consumer marketing
3
Journal of retailing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
The Cornell hospitality quarterly
3
Asia Pacific journal of marketing and logistics
2
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
2
Die Produktivität von Musikkulturen
2
Electronic markets : the international journal on networked business
2
European journal of marketing
2
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ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
How does ad relevance affect consumers' attitudes toward personalized advertisements and social media platforms? : the role of information co-ownership, vulnerability, and privacy...
Chen, Si
;
Wu, Yajun
;
Deng, Fengyi
;
Zhi, Kuiyun
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303220
Saved in:
2
The informational value of multi-attribute online consumer reviews : a text mining approach
Yi, Jisu
;
Oh, Yun Kyung
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013169691
Saved in:
3
Retail media networks
Bartholomew, Darrell E.
;
Williamson, Mark
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013406920
Saved in:
4
Online personalized recommended product quality and e-impulse buying : a conditional mediation analysis
Ampadu, Seth
;
Jiang, Yuanchun
;
Debrah, Emmanuel
;
Antwi, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209534
Saved in:
5
Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
Saved in:
6
Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
Saved in:
7
Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10012631433
Saved in:
8
Big social data and customer decision making in vegetarian restaurants : a combined machine learning method
Nilashi, Mehrbakhsh
;
Hossein Ahmadi
;
Arji, Goli
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012648898
Saved in:
9
Understanding echo chambers and filter bubbles : the impact of social media on diversification and partisan shifts in news consumption
Kitchens, Brent
;
Johnson, Steven L.
;
Gray, Peter
- In:
MIS quarterly
44
(
2020
)
4
,
pp. 1619-1649
Persistent link: https://www.econbiz.de/10012403985
Saved in:
10
Unfolding the characteristics of incentivized online reviews
Costa, Ana
;
Guerreiro, João Pedro Silva Martins
;
Moro, …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 272-281
Persistent link: https://www.econbiz.de/10011995624
Saved in:
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