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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
~subject:"Internet marketing"
~subject:"Social Web"
~subject:"Viral marketing"
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Journal of retailing and consumer services
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
Journal of business research : JBR
9
Information systems research : ISR
7
Journal of internet commerce
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management information systems : mis quarterly
3
ERIM report series research in management
2
Electronic commerce research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic commerce : IJEC
2
Journal of business economics and management
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Journal of consumer behaviour : an international research review
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of electronic commerce research : JECR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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American economic review
1
Asia Pacific journal of marketing and logistics
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Der Markt : international journal of marketing
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E-technologies: innovation in an open world : 4th international conference, MCETECH 2009, Ottawa, Canada, May 4-6, 2009 ; proceedings
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Electronic commerce research and applications
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European journal of marketing : EJM
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Handbook of social media management : value chain and business models in changing media markets
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Health marketing quarterly
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the review of marketing communications
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic business
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International journal of management and marketing research : IJMMR
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International journal of pharmaceutical and healthcare marketing : IJPHM
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ECONIS (ZBW)
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Impact of visual information on online consumer review behavior : evidence from a hotel booking website
Kim, Molan
;
Lee, Seung Min
;
Choi, Sanghak
;
Kim, Sang Yong
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012502720
Saved in:
3
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
4
Do consumers still believe what is said in online product reviews? : a persuasion knowledge approach
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 373-381
Persistent link: https://www.econbiz.de/10009755604
Saved in:
5
The influence of negative marketplace information on consumer attitudes toward a service establishment
Smith, Ronn J.
;
Knuff, David C.
;
Sprott, David E.
; …
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 358-364
Persistent link: https://www.econbiz.de/10009759772
Saved in:
6
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
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