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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~subject:"Internet marketing"
~subject:"Word-of-mouth"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Word-of-mouth
Viral marketing
183
Virales Marketing
183
Consumer behaviour
136
Konsumentenverhalten
136
Social Web
60
Social web
60
Online-Marketing
59
Beziehungsmarketing
52
Relationship marketing
52
Customer satisfaction
49
Kundenzufriedenheit
49
Online retailing
41
Online-Handel
41
Dienstleistungsqualität
32
Service quality
32
Brand image
19
Markenimage
19
Brand management
18
Markenführung
18
E-commerce
17
Electronic Commerce
17
Emotion
14
Brand
13
Markenartikel
13
Online reviews
13
eWOM
13
Confidence
12
Customer integration
12
Kundenintegration
12
Vertrauen
12
Advertising
11
Advertising effects
10
Beschwerdemanagement
10
Complaint management
10
Einzelhandel
10
Personalisierung
10
Personalization
10
Retail trade
10
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76
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76
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English
76
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Dwivedi, Yogesh Kumar
4
Septianto, Felix
3
Abbasi, Amir Zaib
2
Casidy, Riza
2
Chiew, Tung Moi
2
De Angelis, Matteo
2
Pozharliev, Rumen
2
Rana, Nripendra P.
2
Acikgoz, Fulya
1
Agnihotri, Arpita
1
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alguezaui, Salma
1
Alzate, Miriam
1
Anlamlier, Eda
1
Appiah, Dominic
1
Arce-Urriza, Marta
1
Badgaiyan, Anant Jyoti
1
Bagherzadeh, Ramin
1
Balaji, M. S.
1
Ballestar, María Teresa
1
Bambauer-Sachse, Silke
1
Barta, Sergio
1
Ben Mrad, Selima
1
Bento, Marisa
1
Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
1
Boon, Edward
1
Bose Godbole, Mousumi
1
Botelho, Miguel
1
Breazeale, Michael
1
Buyova, Daniela
1
Byun, Kate Jeonghee
1
Caplliure, Eva-María
1
Cavallero, Luisa
1
Cebollada, Javier
1
Cervera-Taulet, Amparo
1
Chang, Ya Ping
1
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Journal of retailing and consumer services
Psychology & marketing
Journal of business research : JBR
90
International journal of hospitality management
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Tourism management : research, policies, practice
29
Information systems research : ISR
27
Electronic commerce research
26
Journal of management information systems : JMIS
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
18
Journal of marketing
18
The journal of product & brand management
17
Journal of travel and tourism marketing
15
European journal of marketing : EJM
14
Journal of promotion management : innovations in planning and applied research
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Asia Pacific journal of marketing and logistics
10
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of the Academy of Marketing Science
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
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ECONIS (ZBW)
76
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
5
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
6
Role of downward versus upward social comparison in service recovery : testing a mediated moderation model with two empirical studies
Chen, Ke
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372531
Saved in:
7
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
8
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
9
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
10
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
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