//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Brand image
19
Consumer behaviour
16
Konsumentenverhalten
16
Brand equity
14
Brand management
14
Markenführung
14
Beziehungsmarketing
8
Relationship marketing
8
Brand
4
Einzelhandel
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Retail trade
4
brand equity
4
Bank
3
Corporate reputation
3
Customer satisfaction
3
Firmenimage
3
Handelsmarke
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
Store brand
3
Supplier relationship management
3
Brand Equity
2
Dienstleistungsqualität
2
Internet marketing
2
Markenwert
2
Marketing
2
Online-Marketing
2
Retailer equity
2
Retailer image
2
Service quality
2
Viral marketing
2
Virales Marketing
2
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Reprint
Systematic review
Article in journal
19
Language
All
English
19
Author
All
Anselmsson, Johan
2
Ahmad, Anees
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Augusto, Mário Gomes
1
Baabdullah, Abdullah Mohammed
1
Bala, Pradip Kumar
1
Baumann, Chris
1
Beneke, Justin
1
Bondesson, Niklas
1
Burt, Steven
1
Calvo-Porral, Cristina
1
Chakraborty, Shibashish
1
Chi, Ting
1
Choi, Laee
1
Collange, Véronique
1
Dasgupta, Shilpee A.
1
Gray, David
1
Gupta, Ashish
1
Huddleston, Patricia
1
Hur, Won-Moo
1
Jebrajakrithy, Charles
1
Johnson, Lester W.
1
Kim, Yeonshin
1
Lee, Luri
1
Lim, Rachel Esther
1
Lévy Mangin, Jean-Pierre
1
Martos-Partal, Mercedes
1
Mathur, Manisha
1
Mbuyu, Marcelle
1
Mirzaei, Abas
1
Park, Hyejune
1
Pérez-Santamaría, Samanta
1
Rana, Nripendra P.
1
Ray, Arghya
1
Rybaczewska, Maria
1
Sousa, Simona de
1
Sparks, Leigh
1
Sreejesh, S.
1
Sułkowski, Łukasz
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
The international review of retail, distribution and consumer research
Journal of business research : JBR
45
The journal of brand management : an international journal
26
European journal of marketing : EJM
14
The journal of product & brand management
14
International journal of hospitality management
13
Cogent business & management
12
Journal of marketing
9
Journal of marketing communications
8
Asia Pacific journal of marketing and logistics
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
Marketing intelligence & planning
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of sports marketing & sponsorship
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
AMS review : official publication of the Academy of Marketing Science
4
Administrative Sciences : open access journal
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of hospitality marketing & management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Marketing i menedžment innovacij : m&mi
4
The journal of business & industrial marketing
4
The journal of consumer marketing
4
The marketing review
4
The service industries journal
4
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
2
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
3
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
4
Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
Saved in:
5
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
6
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
7
Consumers' purchase decisions and employer image
Rybaczewska, Maria
;
Sparks, Leigh
;
Sułkowski, Łukasz
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012269053
Saved in:
8
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
9
Understanding Chinese consumer adoption of apparel mobile commerce : an extended TAM approach
Chi, Ting
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 274-284
Persistent link: https://www.econbiz.de/10011904434
Saved in:
10
Leveraging social media-based determinants to build customer-based brand equity of a retailer
Mathur, Manisha
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 554-575
Persistent link: https://www.econbiz.de/10011988220
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->