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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~person:"Gil Saura, Irene"
~person:"Khan, Imran"
~subject:"Brand"
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Brand
Beziehungsmarketing
10
Relationship marketing
10
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenführung
7
Brand image
4
Einzelhandel
4
Markenimage
4
Retail trade
4
Brand experience
3
Customer engagement
3
Customer integration
3
Kundenintegration
3
Markenartikel
3
Attitude
2
Brand loyalty
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Co-creation
2
Customer experience
2
Dienstleistungsqualität
2
Internet marketing
2
Online-Marketing
2
Service quality
2
Viral marketing
2
Virales Marketing
2
"Green" practices
1
AR app
1
Affective/calculative commitment
1
Age
1
Age group
1
Altersgruppe
1
Analysis of variance
1
Antecedents
1
Betriebliches Informationssystem
1
Brand associations
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Gil Saura, Irene
Khan, Imran
Fetscherin, Marc
3
Šerić, Maja
3
Carlson, Jamie
2
Chrysochou, Polymeros
2
Dawes, John
2
De Vries, Natalie Jane
2
Fatma, Mobin
2
Iglesias, Oriol
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Kumar, Jitender
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Kumar, Vikas
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Loureiro, Sandra Maria Correia
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Patrizi, Michela
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Rubio Benito, Natalia
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Trinh, Giang
2
Vernuccio, Maria
2
Abratt, Russell
1
Ahmad, Anees
1
Ahuvia, Aaron C.
1
Aktan, Damla
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
Appiah, Dominic
1
Arizal N
1
Arpasri Sothonvit
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Arslanagić-Kalajdžić, Maja
1
Assarzadegan, Parisa
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
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Aznuriyandi
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Bento, Marisa
1
Billore, Soniya
1
Bin, Liu
1
Block, Lauren
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Journal of retailing and consumer services
The journal of brand management : an international journal
International journal of business excellence
1
International journal of hospitality management
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
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