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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenführung"
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Search: subject_exact:"Wahrnehmungspsychologie"
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Journal of retailing and consumer services
The journal of brand management : an international journal
Journal of business research : JBR
19
The journal of product & brand management
8
International journal of hospitality management
5
Marketing letters : a journal of research in marketing
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International journal of advertising : the quarterly review of marketing communications
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International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of euromarketing
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Psychology & marketing
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Qualitative market research : an international journal
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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The international review of retail, distribution and consumer research
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Agrekon
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Analyzing the cultural diversity of consumers in the global marketplace
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Annals in social responsibility : ASR
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1
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
2
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
3
The effect of interior color on customers' aesthetic perception, emotion, and behavior in the luxury service
Kim, Dongyoup
;
Hyun, Hyowon
;
Park, Jungkun
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305875
Saved in:
4
The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
5
Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas
;
Palmeira, Mauricio
;
Jevons, Colin
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
Saved in:
6
Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet
;
Northey, Gavin
;
Duffy, Sarah
;
Hoang Thi …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Saved in:
7
Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Rossi, Patricia
;
Borges, Adilson
;
Bakpayev, Marat
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 74-79
Persistent link: https://www.econbiz.de/10011388075
Saved in:
8
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
9
A conceptual framework for the assessment of brand congruent sensory modalities
Stach, Jens
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011399858
Saved in:
10
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
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