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~isPartOf:"Journal of retailing and consumer services"
~language:"bul"
~language:"eng"
~language:"nor"
~language:"swe"
~language:"und"
~person:"Phau, Ian"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Kapitaleinkommen"
~subject:"Spieltheorie"
~subject:"Wirkungsanalyse"
~subject:"World"
~type_genre:"Article in journal"
~type_genre:"Sammlung"
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Brand image
Consumer behaviour
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Kapitaleinkommen
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3
Markenimage
2
Advertising
1
Advertising cue
1
Assimilation effect
1
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Beziehungsmarketing
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Phau, Ian
Prentice, Catherine
19
Park, Jungkun
17
Septianto, Felix
17
Dhir, Amandeep
15
Thaichon, Park
14
Jebarajakirthy, Charles
13
Paul, Justin
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Talwar, Shalini
10
Agag, Gomaa
9
Sands, Sean
9
Baier, Daniel
8
Duan, Yongrui
8
Gázquez-Abad, Juan Carlos
8
Hollebeek, Linda D.
8
Ladhari, Riadh
8
Louis, Didier
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Loureiro, Sandra Maria Correia
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Quach, Sara
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Abdelmoety, Ziad Hassan
7
Borges, Adilson
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Journal of retailing and consumer services
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of vacation marketing : an international journal
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
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Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
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Journal of vacation marketing
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Psychology & marketing
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The journal of services marketing
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Tourism management : research, policies, practice
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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1
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
2
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
3
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
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